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Reviews and testimonials - powerful marketing copy
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Posted by Cyrus
on Thursday, August 07 2008 @ 00:00:02 CDT (24 reads)
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by Michael Bloch
http://www.tamingthebeast.net
Word of mouth is one of the most powerful and economical forms of marketing and testimonials are a form of word of mouth marketing. If you've been in online business for a while, you've likely (hopefully) gathered a ton of glowing feedback from your customers.
Read More... | 8383 bytes more | comments? |  
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Engage your customers with a great e-newsletter
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Posted by Cyrus
on Wednesday, August 06 2008 @ 00:00:03 CDT (37 reads)
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Anonymous writes E-newsletters are a great way to form and maintain relationships with your customers and prospects. You get to show your expertise in a way that fosters confidence in your company. Great newsletter content will encourage your readers to take action – call you for more info, book an appointment or visit your Web site – whatever action you tell them to do.
E-newsletters are gaining in popularity because they reduce newsletter printing budgets. You should still print some newsletters for customers that walk into your store, though, so you do not alienate those that do not want to give out their email addresses. You also will not waste paper, which is important these days when everyone is into being “green” – doing good for the environment.
Read More... | 3894 bytes more | comments? |
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PPC or SEO - Which should you invest into first?
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Posted by Cyrus
on Tuesday, August 05 2008 @ 00:00:03 CDT (49 reads)
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by Jody Nimetz and Kyle Grant
http://www.enquiro.com
While attending the SMX Advanced Tradeshow in Seattle a great question was asked and sparked an interesting debate: “Where do you invest your first marketing dollar? In SEO or PPC?”
This is a very interesting question and not an easy one to answer. The answer basically comes back to performing a gap analysis. A Gap analysis is simply a measure of where you are now and where you need to be. Looking at your campaign objectives and goals we can easily determine what your end goal is. What is it that you are looking to achieve from your online search campaigns and what’s more how important is this goal? Simply put is online search another customer touch point or a key acquisition tool driving the economic engine of your company?
Read More... | 7643 bytes more | comments? |
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How to gain word-of-mouth marketing
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Posted by Cyrus
on Monday, August 04 2008 @ 00:00:03 CDT (73 reads)
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Anonymous writes If you think about it, word-of-mouth advertising is wrapped up in all forms of marketing. That is because word-of-mouth recommendations can stem from any part of your marketing strategy. If you have a funny television ad running, one person will tell another who will watch for your ad. You did not explicitly ask for that word-of-mouth recommendation, it just naturally stemmed from one of your other marketing vehicles.
Word-of-mouth marketing works well because people stake their own reputations when they give out a recommendation. People have nothing to gain when giving a recommendation except the appreciation of the person who is listening.
You need to give people the confidence to recommend your business all the time, without fail. Without the doubts of whether they are making a good recommendation. So how do you do that?
Read More... | 4022 bytes more | comments? |
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Search behavior - I know what I want but not where to find it
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Posted by Cyrus
on Friday, August 01 2008 @ 03:23:41 CDT (95 reads)
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by Gord Hotchkiss
http://www.enquiro.com
Last week I looked at search behaviors when we knew what we were looking for and where to find it. This week we’ll look at what happens when you know what you’re looking for but you’re not sure where to find it.
Read More... | 6007 bytes more | comments? |
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Web linking - What is it?
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Posted by Cyrus
on Thursday, July 31 2008 @ 00:00:02 CDT (99 reads)
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Anonymous writes by Terry Detty
http://www.majon.com
Web linking traditionally has been a great tool for advertising, although one surrounded in controversy. While many people agree that web linking can be a good tool for promoting one’s business on the web, many also agree questions surround “linking rights”.
Not everyone is clear about what rights exist when it comes to web linking. One fact is certain however – you can’t just answer that question with a yes or no.
Read More... | 2970 bytes more | comments? |
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A new search engine from Ex-Googlers challenges Google
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Posted by Cyrus
on Wednesday, July 30 2008 @ 00:00:04 CDT (122 reads)
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Copyright Axandra.com
Web site promotion software
A new search engine with the name Cuil.com launched yesterday. Cuil is an old Irish word for knowledge and it is pronounced "cool". Could Cuil be the new Google killer that so many companies tried to build?
Read More... | 4072 bytes more | comments? |
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Want to be a top notch analyst? Add these skills to your repertoire
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Posted by Cyrus
on Tuesday, July 29 2008 @ 00:00:03 CDT (129 reads)
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by Manoj Jasra
http://www.enquiro.com
If you are looking for a career in web analytics and want to establish a solid foundation of skills as a part of your overall analytics training, then I recommend adding the skills below to your tool-set to help you become a very well rounded analyst before you enter the field. Taking a course on web analytics, reading a book on web analytics or subscribing to a web analytics blog are a good start, but frankly, are not good enough by themselves.
Read More... | 3324 bytes more | comments? |
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Exchanging business cards - Etiquette tips
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Posted by Cyrus
on Monday, July 28 2008 @ 00:00:02 CDT (140 reads)
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Anonymous writes Some people think you should give your business card to anyone that will take it. Others say to only give it to people who ask for it. Otherwise, you’re just wasting your your business card printing budget on people who are just going to throw your card away anyway.
The key to getting people to want your business card is to ask them for theirs first. Most likely, that person will ask for your business card in return. Then your card can get to work for you and you can work on making a new business contact.
Once you get a business card, there are some etiquette rules you should follow. Read on to learn how to take and give a business card with style and grace.
Read More... | 3400 bytes more | comments? |
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Patent analysis - how search engines deal with inbound links
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Posted by Cyrus
on Friday, July 25 2008 @ 00:00:03 CDT (190 reads)
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Copyright Axandra.com
Web site promotion software
This month, Yahoo was granted a patent that describes how link texts may be used to increase the relevancy ranking of a web page. Although the patent was filed in 2002, it provides interesting details about how search engines can use link texts.
Read More... | 4585 bytes more | comments? |
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