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Article by Axandra
SEO software

Google recently announced that the PageRank toolbar won't be updated anymore. Does this mean that Google won't use PageRank as a ranking factor anymore? A Google patent that was granted in September indicates that Google might use some kind of PageRank 2.0 to rank pages.

SEOs will be able to edit and brand the new reports on the fly, and deliver them to various devices without a problem - thanks to the reports having responsive design.

Software maker Link-Assistant.Com has announced that it is bringing a new generation of reports to its SEO tools in January 2015. The new reports will be easy to customize by simply dragging and dropping the sections and will look equally great across a variety of devices.

Article by Axandra
SEO software

Negative SEO has become a problem. While most webmasters know that other websites can be damaged by adding low quality links to these sites, there are more things that your competitors can do to hurt your Google rankings.

by Laura Cristescu
http://www.mediative.com

2014 has been a really interesting year, and looking back I feel as excited as any advertising aficionado that sees the imminence of the transformation that is about to happen. This makes me think that 2015 can only get better.

As change is hitting different sides of the programmatic advertising ecosystem, mobile, data, pre-roll video and in-stream audio are taking new turns.

Here are my key predictions for 2015:

Article by Axandra
SEO software

Some days ago, Google released a new tool that enables you to check if your website is mobile-friendly. Websites that pass Google's test will be labeled with "mobile-friendly" on Google's search result pages for mobile devices.

Some websites did not pass that test although they are mobile-friendly. Why did this happen and what can you do to make sure that your own site passes the test?

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