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Buzztala Intros HD Quality Product Video Ads for Search Advertising

by Admin

Buzztala PVAs are Modernizing Search Marketing for the World’s Biggest Retailers

Today Buzztala announced the addition of high definition quality video ads designed for ecommerce retailers who are interested in reaching shoppers in the mobile era. Buzztala is solving a huge product search problem for top brands online. Retailers and brands spend more than $18B per year on search engine marketing (SEM) trying to attract customers using desktop and mobile browsers. However, this approach misses over half the intended audience as 52% of all internet time is now spent in mobile apps (primarily Facebook, Twitter, YouTube) where users prefer video content over reading on limited screens. Moreover, despite half of the U.S. Digital Ad market is spent on Search, there is still no product centric video content in this huge sector to reach these mobile + visual shoppers.

Now Google see you, now they don't

by Admin

Article by Axandra
SEO software

Checking the technical aspects of your website is a necessity if you want to make sure that Google and other search engines give your web pages high rankings. If your web pages contain particular errors, Google won't be able to see them. Regular website audits make sure that your site gets the rankings that it deserves.

HubShout, LLC Partners with SEMrush for Webinar on Lead Generation

by Admin

18 May

White label SEO outsourcing agency HubShout, LLC will partner with search engine data analytics firm SEMrush for a webinar which will focus on lead generation strategies for digital marketers.

On Thursday, May 28, veteran SEO and online marketing agency HubShout, LLC and guest presenter Michael Stricker, Marketing Director of SEMrush, will present a webinar called “Learn How to use Competitive Data to Power your Lead-Gen and Sales.”

PR News' Three-Day Digital PR Conference is June 1-3 in Miami; Early Bird Ends May 14

by Admin

14 May

The registration rates go up after May 14 for the PR News Digital Conference June 1-3 at the Ritz-Carlton South Beach. Nonprofit/government and group rates are also available at the early bird rate.

The next wave in digital communications will sweep into Miami at PR News’ annual Digital PR Conference June 1-3. The PR and marketing community will gather at Miami’s Ritz-Carlton as top communications practitioners from brands, nonprofits and PR agencies will offer training, brainstorming, conversation and debate on topics including influencer relations, video, Facebook/Twitter, visual storytelling, multimedia press releases, SEO, budgeting, data and analytics, the digital dream team, email communication, social ROI and tying digital to the bottom line. Early bird rates end May 14 and there is a $199/night room block at the Ritz-Carlton available through that date as well.

Google Product Listing Ads Show 118% Rise In Search Results, Finds New Study

by Admin

Searchmetrics’ Research Indicates Google’s Own Products Are Growing More Visible In Universal Search Results

The appearance of Google Shopping Product Listing Ad (PLA) integrations within Google’s search results increased by 118% during 2014, while video results are blended into 55% of keyword searches ‒ with videos from YouTube accounting for the lion’s share. Overall, the prominence of Google’s own products (Google PLAs, YouTube videos and Google Maps) in Universal Search¹ results has increased.

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