HickServices released their free E-book today: "Internet Marketing and Why Your Company Needs It"
HickServices released their free E-book today: “Internet Marketing and Why Every Company Needs It”. This free E-book reveals why it is not only important but imperative that each and every company take command of it’s online presence using SEO and Internet Marketing. These marketing tactics works and extremely well at that for bringing customers and clients to any and every business, building their brand, and what most probably haven’t found out by now is why it is so effective and necessary for EVERY business to take control over their online presence. As a bonus, HickServices also addresses 19 Ways companies aren’t using SEO properly and how they can resolve those issues so that they can get the best out of their total marketing campaigns.
Award-winning strategic digital marketing agency AIS Media, Inc. announces its new webinar series, “Transformation2015,” aimed at helping marketing professionals gain critical insights they need to drive digital performance in 2015.
AIS Media, Inc. announces part 4 of 4 of the Transformation 2015 webinar series,"The Shift for Driving Search Marketing Success." It’s time to change the way your SEO is managed. Join AIS Media Inc., CEO Thomas Harpointner, on Wednesday April 1, 2015 at 11:00 am (EST) for this eye-opening overview of the analytics, leads and sales metrics that keep marketing accountable for strong ROI management will appreciate. The agenda includes:
Article by Axandra
When was the last time you encountered a doorway pages in Google's search results? Although this doesn't happen very often, Google seems to think that doorway pages are still an issue. In the official Google blog, Google announced a new penalty for doorway pages.
by Jody Nimetz
Lots of chatter out there in recent years about SEO being dead and that SEO is on the outs. Well that topic is debatable but one thing is for sure, SEO is definitely undergoing a metamorphosis. The tactics and strategies that marketers were using a few short years ago are no longer proving to be effective. Add in some major changes to Google’s algorithms and you can see how “search engine optimization” is really maturing and morphing into a more performance driven marketing channel. Organic Search is evolving beyond traditional SEO and is moving into a more semantic, conversational type of engagement. And it really, at the end of the day, is about engagement.
We thought that it would be fun to look at the ABC’s of SEO specific to key topics that are relevant for organic search in 2015. An A to Z of how to establish, maintain and enjoy organic search success in 2015 and beyond.
Businesses in the finance and/or insurance industry know that earning a spot in the search engine results for keywords related to this industry can be difficult, if not impossible without an endless budget. It’s imperative to expand your keyword list, and think more long-tail, less competitive keywords in order to earn ranking for searches more closely related to your specific industry. For example, given your industry, it’s likely that your business has multiple locations throughout the province/state or even nationwide. Optimizing specific pages on your site for locations will mean that when people search for “Insurance your town” that page is more likely to appear in the results.