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Be Prepared for the Rise in Mother’s Day Shoppers, Online and Offline!

by Admin



by Rebecca Maynes
http://www.mediative.com

According to Bing Ads and the Yahoo Network:

  • Mother’s Day is the third largest retail holiday in the US behind the Christmas holiday season and back-to-school.
  • It was expected in 2014 that 28.5% of people would do their Mother’s Day shopping online.
  • The most common techniques used to entice shoppers included free shipping (55%), price cuts (44%) and coupons (41%).
  • 87% of people celebrate Mother’s Day, and the average person spends $169.
  • In 2013, $20.7B was spent on Mother’s Day spending, up 11.3% over the year before.
  • 2/3 of US Shoppers will look to boutiques and small retailers to Mother’s Day gifts.

49 Mobile Search Stats for 2015

by Admin



With some massive changes transpiring in Google with regards to mobile, we have compiled some interesting mobile search related stats that you may find interesting.  Google “M Day” (Mobile-egeddon Day) is coming tomorrow, April 21st as Google is launching an update to their mobile search results. In a previous post I discussed the ABC’s of Organic Search for 2015, and you guessed it “M” is for mobile.


Chicago Businesses Teaming Up For Contact Centers and SEO Lunch & Learn

by Admin


19 Apr

Traffic Jams, Converged Communication Systems and Avaya hosting informational session

Traffic Jams, a Chicago-based online marketing company, is teaming up with Converged Communication Systems (CCS) and Avaya for a free lunch and learn Wednesday, April 22 from 11 a.m. to 1 p.m. at The Gage. This event will talk about two different solutions, contact centers and SEO, and show how businesses can effectively use them together to improve operations.


Google Rolling Out Mobile-Friendly Algorithm Update

by Admin


18 Apr

Shine On SEO explains the importance for businesses to update their websites to responsive designs.

As always Google is keeping up with the times and is set to give a ranking boost to mobile-friendly websites in its latest algorithm update. As of April 21st, 2015, Google will be rolling out an algorithm update that will extend mobile-friendliness as a ranking signal in their "SERP" (Search Engine Results Page).


Prepare for Google’s mobile algorithm update, Click Consult urges businesses

by Admin



Click Consult is reminding all online businesses to prepare for a major Google update later this month that could significantly impact their websites’ search visibility.

Google has announced that mobile-friendliness will be a far more influential ranking factor than ever when it rolls out its latest algorithm update worldwide on the 21st April 2015.

Google has developed a handy mobile-friendly test tool that webmasters can use to assess their sites’ responsiveness; while Click Consult is offering in-depth analysis on how the update will affect businesses and how they can bring their websites in line with the update.


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