Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word, traffic. Every article that you read about making your site or company successful will always include the importance of generating traffic.
Therefore, we all know that in the core of it all, traffic is one of the most essential items to a successful internet based business. Aside from ensuring that you have a great product to sell, and you have your company's internal organization well taken core of, it would be time to get to the essentials of things, traffic generation.
If you already have a site and you think that, you are not getting the traffic that you should be getting, then its time to re-assess your business model. If you want to remain competitive in this very aggressive business, you always need to be one-step ahead of your competition, increasing your traffic flow should have been done starting yesterday.
Google's latest update Big Daddy continues to cause problems for some webmasters.
On the popular WebmasterWorld forum, many webmasters have reported that all of their web pages except for their index page have been moved to Google's supplemental index.
The fabled tales of successfully tricking search engines into high rankings have given way to a new truth, to achieve decent consistent ranking you cannot engage in tricks but on focused optimization done in a professional ethical manner. According to search sources, with the latest Google update, there is no longer an even playing field when it comes to search placement. The new Google ranking system gives an advantage to large, established businesses that have achieved brand recognition. Does this mean small businesses should give up on the Web as a marketing model? No, of course not, they simply must develop quality content. To increase your natural ranking (search engine rankings that are not paid for) you must:
AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor "clicks" on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click. Many webmasters have built content websites around the Google AdSense model. In many cases the specific intent of the webmaster is to profit from Google AdSense Other webmasters use Google AdSense to supplement their revenue. Regardless of the webmaster's intent, the following tips will help webmasters looking to profit from AdSense.
Nobody likes it. It's a wonder anybody still does it. It's what makes some people so leery of ever embracing email and it's what has lead to so many others opening up secondary, 'junk' email accounts. As such, it's also the bane of ISPs and hosting providers everywhere. As of the writing of this article, spam has constituted almost 50% of the content of people's email inboxes and internet users, ISPs, and hosting providers have just about had enough.
By 2007 it is expected that, if no further action is taken against spammers, it will make up closer to 70% of the content of our inboxes. With arrests made, fines paid, and (in some cases) jail time pending, you'd think incidents of spam would finally be on the decline, but we have no such luck.
Geoff Ramsay from eMarketer is a smart guy. At Search Engine Strategies in New York last week, Geoff said that search marketing is only at 10% of its potential size. I'm not sure how Geoff quantified the 10% figure, but when it comes to the fact that we're only scratching the surface of search, I agree whole heartedly.
There was also a lot of press last week about Google's share price eroding because their CFO George Reyes said he expected slowing growth in the next quarter. So what's the deal? Is search growing, or isn't it?
The Google Sitemap program has brought a high level of assistance to web developers, web designers and business owners who want to optimize how their website's web pages are seen by the Google search engine. We all know how important page ranking is for a web page. The higher your page rank in Google, the more chances that it will be clicked and visited by visitors. Increased internet traffic is what drives sales and awareness for products and services.
The Google Sitemap program has become very popular because it made the task of submitting web pages to Google so much easier. A web developer or designer does not even have to worry about making frequent changes to the web pages because it is more easily known by Google. By presenting a constantly fresh index of web pages for your web site you are assured that what is presented in Google is the latest pages that you are maintaining.
By now everyone should know that duplicate content can (and likely will) get you penalized if not banned in the search engines.
But many times, we get questions asking what exactly duplicate content is? For example, we recently walked a client through a major transition and they were planning on hosting multiple copies or articles in various locations throughout the site.
Could the Sports Illustrated Jinx, where teams and athletes featured on the cover famously flounder soon after publication; have spread to their fellow Time, Inc. weekly Time Magazine? This week the boys from Google are gracing Time's cover and from their easy smiles (and a byline that mentions Internet domination) you'd think that the transformation is complete: Google has finally 'pwned' us all! Well, a theory that there is some kind of jinx fits because Google seems to be getting it from all angles now. But with all the piling on, it's important to remember that Google's core business, search advertising, is still very much a winner.
Barry Diller likes long shots. He's built a career betting on the long shot. Climbing from the mail room of the William Morris agency to network exec was business as usual for Diller. Taking ABC from a perpetual also-ran to challenge the dominance of CBS and NBC was not out of the realm of the doable. And Diller's Fox is the once impossible fourth network. So, don't be too quick to bet against him.
Today, Diller is stacking his chips for a run at the lucrative search market, and he�s betting that history can repeat itself. Fresh from killing off his venerable butler, Jeeves, Diller showcased the new Ask.com at the New York Search Engine Strategies show.