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by Gord Hotchkiss
http://www.enquiro.com
Currently, the Advertising Research Foundation has an initiative called MI4. Its task is to create a cross channel measurement of advertising effectiveness that can foster more accountability and facilitate multi channel marketing measurement. They have decided on the concept of engagement. It is a noble endeavor, and one that is much needed in our new, highly fragmented marketing world. But I fear there may be a fundamental chasm that one metric will be unable to bridge.
Joe Plummer, ARF's Chief Research Office, offered the group's first draft of a working definition, "Engagement is turning on a prospect to a brand idea enhanced by the surrounding context."
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by S. Housley
http://www.feedforall.com
The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.
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by Stephen Wright
http://www.InternetMarketingUSA.com
The methods by which we use to contact each other, especially in internet marketing activities continue to undergo dramatic transformation. In the not to distant past (only a couple of years ago!) we kept in touch with customers, existing or potential new ones, using the telephone, fax machines, direct mail marketing and even in-person meetings. Today, people expect more frequent updates, new information, and the latest of everything. So much so that it is literally impossible to keep up with this dizzying pace and certainly not on a continuing or ongoing basis with any consistency. Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers. Plus you don't have to email them and they can get your latest news without having to visit your web site.
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We're fond advocates of the DIY (do it yourself) mentality. So you won't find us dissuading you from taking the reins of your internet presence fully and hosting your website yourself on your own server, if that's what you want and are prepared to do. Consider this checklist-lemonade-article your minimal preparation.
First and foremost, do you have what it takes? How tech savvy are you, anyway? Do you know what it means, for example, to secure a server? Do you have the time to devote to the arduous maintenance of a server, responding personally to every glitch that comes with the territory? And do you have the inclination?
Secondly, do you have what it takes? No, you're not seeing double. This time what we mean by "what it takes" is hardware and software and internet access. Hosting your own server requires the following:
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The worst disservice you do to your online business is to not track your website conversion rate and update your site regularly. But increasing your website conversion rate works differently for different types of sites and products. Here are tips to help you increase your website conversion rate.
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by Joseph Pratt
http://www.icmediadirect.com
Google's Adwords is still the yardstick by which other search advertising platforms measure themselves. This isn't merely an industry observation, but a respectful sentiment that I share now, having learned the ins and outs of Adwords first hand. At ICMediaDirect.com I use this experience to give clients advice that saves them money.
No two advertising campaigns are alike, so naturally each one requires its own strategy. But there are general suggestions that a first time Adwords user should heed. What I have are a few tips aimed at saving the new advertiser money. Just because I learned a few of them the hard way doesn't mean you should have to: caution and patience are key virtues for an Adwords novice. Incidentally, since Google announced new localized features for Adwords, I have a feeling there are going to be a lot of new users in upcoming months.
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