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by Brenda Wright
http://www.enquiro.com
Recently one of my co-workers passed me a print article he had come across. It was written by a hacker (apparently one of the good kind) and his experiences with Google AdWords.
At first glance I assumed that someone had found a way to 'hack' into Google ads, however it turned out to be an exploration of the hacker's legitimate experience with AdWords. While reading it was not the frightening experience I was expecting, his story did help me to see the Google PPC AdWord process from a different perspective.
Having worked with Google ads and Search Engine Marketing for several years, there are a number of AdWords shortcomings that I have come to anticipate and deal with. Of greater interest to me was the hacker's approach to mounting a PPC campaign. He did try to find the right keywords, which is an important early step, but he may have forgotten who his target audience is - or he may have been so eager for additional readership of his blog that he was ready to try anything. It is hard to imagine his target - hackers like himself, who tend to see themselves as outside the mainstream - clicking on a Google ad.
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Copyright by Axandra.com
Web site promotion software
The Stanford University compiled a list of 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research and on several studies about that topic.
The Stanford list confirms the recommendations we gave in previous issues of this newsletter and the tips that are available in the marketing tips section in IBP. Although the information in the Stanford list is not new, it is still very important if you want to be successful with your web site.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
50 milliseconds is not a long time. It's about one frame of video, or half as long as the blink of a human eye. And that tiny little slice of time is all it takes for a visitor to a website to decide how appealing that site is.
Dr. Gitte Lindgaard and her team undertook a fascinating study at Carleton University in Ottawa, Canada. Their goal: to determine just how long it takes to make a reliable judgment of the visual appeal of a website. They found that we can accurately judge visual appeal in just 50 milliseconds, or one twentieth of a second! The study was published in Behaviour and Information Technology, March - April 2006.
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Today we are living in a highly competitive business environment and it is absolutely required and essential for companies and internet marketers to maximize marketing effectiveness without much expenses and work to compete effectively online. How much it would be worth for you to have your logo and an arsenal of direct deep links to your site as well as an dynamic updating news ticker about your companies products directly in the user's face every time they open their browser window? What do you think about a tool that would offer outstanding added value to your vistors and clients by improved accessibility to your websites content, fully-featured add-ons build in and available 24/7 hours a day with a single click on their browser?
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