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by Rick Tobin
http://www.enquiro.com
In the past week I have had two prospective clients raise questions that ultimately stem to the "real value" of having a sponsored campaign, but more importantly, how you derive that "real value."
First of all, lets get some semantics out of the way.... Clicks are valuable; visits are valuable; reducing the CPC is valuable; brand awareness is valuable; but nothing is as valuable as a return on the bottom line. This doesn't mean just improving conversions, but improving the cost/conversion and the lifelong value of every single sale or lead. This is "real value," and sometimes being able to recognize and/or reconcile that true metric is not that easy, especially if you have a longer sales cycle and the purchase decision involves a longer than normal research phase.
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by Sharon Housley
http://www.feedforall.com
There are a number of "wishes" that I have for Google's future. While I would like number one ranking for all of my important keywords and phrases, but I would be willing to settle for Google acknowledging at least a few of my wishes that will benefit the search community as a whole.
Google started out as the beloved child, a fledgling start up that was all heart, and today they are a "hated" brand. Why the fall from grace? In some ways Google is a victim of the too big, too powerful, and too successful affliction that attacks companies that achieve a level of success that few companies dream of. Now that does not mean that I am giving them a pass, they have room to improve and I really do not hate them. I just think there is a lot of areas they could improve.
by Admin
Copyright by Axandra.com
Web site promotion software
Google's Sandbox and Google's TrustRank are often discussed in webmaster forums. How do these factors influence your web site rankings on Google and what can you do to get out of the sandbox or to get a high TrustRank?
by Admin
A lot of people get tempted by good looking web templates. Some template vendors even offer do-it-yourself kits to their customers. Web templates are designed by experts, using the latest designing software. They look stunning, compared to web pages developed by other means. While readymade templates offer several advantages, they have some disadvantages too.
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by Jody Nimetz
http://www.enquiro.com
Increasing amounts of direct online competition is the single factor that is propelling B2B marketing to innovate, create lateral economic solutions, and revise corporate strategies.
As I discussed in a previous article on B2B Marketing in 2006, B2B marketing in 2006 means that for us, success is as much about finding the right person as it is about being found by the right person. It isn't as easy as it used to be, competitors are adopting new solutions for targeting prospects, while the available online real estate (the Search Engine Results Pages (SERPs) of the search engines) is becoming overcrowded. At the same time, prospects are becoming more search savvy, choosing to redefine queries rather than search subsequent pages. What does this mean? It means that it is becoming increasingly difficult for businesses to be found by the right person, especially seeing as Google has replaced book cases of catalogues and rolodexes of business cards. Online competition means that B2B marketers need to position their companies in the best search engine, the best ranking, for the best query.
It's really still a game of location, location, location.
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by Justin Michie
http://www.justinmichie.com
Search Engines are the foundation of the internet information highway, and most website owners are at least somewhat interested to know how they can get their site to appear in search engine listings without too much technical complication. But they don't only want their site to appear, they want it to appear on the first page of listings for their relevant topic. Here are some simple tips on Search Engine Optimization (SEO) which can get you started in the right direction.
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by Justin Michie
http://www.justinmichie.com
One of the first steps in creating a marketing plan is developing a USP, or Unique Selling Proposition (sometimes called a Unique Selling Point or a positioning statement). A USP is an ultimate statement of benefit, or the single most compelling reason why a customer should buy from you over your competition. In a short, meaningful, specific sentence, a USP describes your primary distinguishing feature to your target market and lets them know what's in it for them if they do business with you.
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by S. Housley
http://www.feedforall.com
According to Matt Cutts, there are over 100 factors that affect search engine ranking. For those of you who don't know, Matt is a Google guy guru, he is employed by Google but writes an independent blog and shares information related to Google and search engine optimization. Unfortunately, of those 100 items that account for search engine ranking, there are only a few that webmasters can actually control.
Unless you are a interested in an exercise of futility, it is important to only focus on those ranking factors that you, as a webmaster, can control and influence.
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