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A Guide To Website Content Styles - Get Personal

by Admin

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Website content comes in many different guises, each providing their own worth and their own benefits for certain situations. In this article we'll look at using a personal style of writing in a bid to 'get to know' your website visitors and persuade them that your site is both personable and trustworthy.

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Using 'Whois' To Identify Scam Websites

by Admin

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by Paul Wolbers
http://www.paulwolbers.com

Who, exactly, stands behind that website on your screen? Does that web page really belong to the company it claims to represent?

A handy little applet, known as a "Whois", can tell you who is behind a web page before you make that final click or download that free offer.

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MSN SEO Techniques

by Admin

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Why bother with SEO For MSN?

One of the most common preconceptions with SEO is that if you optimize a site for the benefit of Google then you will rank well with other search engines. However, the big three search engines (Google, Yahoo, and MSN) all use different algorithms that demand different things. Google has a mixed bag but certainly leans towards inbound links whereas Yahoo loves keyword dense content sites. This leaves us with MSN, whose primary consideration when determining their search results seems to be heavily based on internal linking structure and inbound links. But these are far from the only SEO techniques you need to consider.

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Dynamically created pages and Googles new way to deal with them

by Admin

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Copyright Axandra.com
Web site promotion software

Dynamically created web pages often cause problems with search engines. If your web pages are dynamically created, it's likely that many search engines have difficulty to index them.

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Testing and Optimizing your Traffic

by Admin

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You can have the most fluid, creative, perfect business website in your chosen field but if your marketing and promotional efforts do not bring users to your website it is useless. An important aspect of building your business successfully is knowing what pages of your website your users are viewing most often and for how long and what pages they are on when they exit your website.

Tracking Software is necessary to compile this information and once you start building these reports, you will be able to properly decide how to improve your website and the online sales process for your marketing and promotion.

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B2B Marketing - Using Search Engine Marketing to Intercept Your Target Market

by Admin

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by Jody Nimetz
http://www.enquiro.com

My previous column discussed dealing with increasing amounts of competition in the B2B world. It is no secret that B2B companies are facing increasing amounts of online competition. Many times competing for the prime real estate means dealing with category killers and competition that can be considered direct (a distinct industry competitor) or indirect (those sites that are vying for the same real estate on a SERP but are not necessarily a true competitor that provides a similar solution). Indirect online competition can also come in the form of .gov or .edu sites. B2B sites that are ranking well in the search engines and have a proven solution are effective in dealing with indirect competition due to the relevancy factor.

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Facts and Fiction of Search Engine Submission

by Admin

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New marketers commonly believe a good way to promote their new website and become indexed with search engines, it is necessary to submit your site to the search engines. This is fiction, and falls under the same general category as Get Rich Quick schemes.

While submission to search engines used to be beneficial to getting your website indexed, and even necessary, five and ten years ago, submitting to search engines no longer has value. Major search engines wanted more comprehensive and independent data, and developed their own technology in the form spiders and crawlers. All major search engines now have the capacity to effectively search the web continuously and find new websites, plus evaluate the content and value. All major search engines now rely completely on their own technology. So, submission to a major search engine has either no impact, or even possibly a negative impact.

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Top 10 RSS Do's and Don'ts

by Admin

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by Sharon Housley
http://www.feedforall.com

RSS is not quite a household word, but technically astute individuals are adopting the use of RSS feeds at an alarming rate. If you are interested in jumping on the bandwagon, but not quite sure of where to start, consider following these simple RSS feed tips to maximize feed compatibility and make your feed stand out from the crowd.

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Choosing a Domain Name

by Admin

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The domain name of a website is often one of the most overlooked aspects of web development. Yet, when it comes to marketing, it is potentially a very powerful tool. Businesses looking to establish an online presence should use their website to assist in company or product branding whereas stand alone websites can promote their pages in the search engine results.

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Finding your real competition on Google

by Admin

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by David Callan
http://www.akamarketing.com

Seems to me that doing a simple query on Google and then having a glance at the amount of results returned isn't really the best way to gauge how competitive a keyword or keyphrase is. This figure represents all the pages in Google's index which are even only a small bit relevant for the query, it does not give a fair indication of the amount of naturally relevant pages or the pages which have been specifically optimised to appear for the searched upon query.

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