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by S. Housley
http://www.feedforall.com
Question - If I need to target a specific region, is it helpful to have a domain from that country?
Answer - Yes. Both hosting location and domain extension matter and can influence search engine ranking in regional search engines. If you are attempting to target a specific country, you could very well benefit from purchasing a domain with that countries extension and hosting the website on a server that is located in that country. The larger country specific search engines, generally rank local domains higher in the search results.
by Admin
by Admin
by Admin
As an ingredient of online business success, it crucial to decide on the advertising mix that you are going to use. Yet the problem that is faced in online business is that the online business advertising media is not known.
Let us look at it from a different angle. In the offline business world, people who work in marketing or advertising fields, usually have university degrees in those fields. Meaning, they have got years of training before entering the field, and then they will need to get experience and make achievements before they can move on with their careers.
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by David Tucker
http://www.netrafic.com
Just a few short years ago, there was a web page description tag called the Meta Keywords tag. It quickly became popular with unscrupulous web masters incorrectly applying keywords in an effort to rank better in the search engines. Google, and many top search engines ended up discounting, and ultimately ignoring keywords. It is still important to include this in your page, but for different reasons.
Increasingly, search engines have been placing more importance on a websites 'connectivity' to other websites to determine how important, or relevant, your site is. This connectivity is done through linking. A link is like vote of confidence (in the eyes of the search engine) that says, "This site counts." The more links you have coming into your site means the more 'votes of confidence' that your site is worth a visit. Majority rules, democracy in action!
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by Admin
by S. Housley
http://www.feedforall.com
Before you part with your cold hard cash, consider various ways to increase and maximize your conversions. The term conversion simply represents the number of website visitors that take the action that the web publisher desires. In most cases, conversion refers to an individual browsing a website and purchasing the product(s) or service(s) being sold. The idea is that a browser has been converted into a buyer.
What if you could increase the number of people that visit your site to customers who purchase or take action on your site by 1 percent. What would a 1 percent increase in conversion mean to your bottom line? Even on low ticket items, a 1 percent increase in conversions can be potentially staggering when considered over time.
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by Gord Hotchkiss
http://www.enquiro.com
Much of what little strategy exists in search marketing is aimed towards the first click from a results page (also called a SERP). The position, the messaging and the landing page experience all assume that we've captured that all important first click. But what about the subsequent clicks?. In the search business, this is called pogo sticking, the bouncing back and forth from the search page, clicking on a number of sites in sequence in an effort to find what we're looking for.
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The following article is the result of years of ongoing interaction with enthusiasts just like you. The article was written to answer some of the most frequently asked questions, as well as address common issues that people have with this topic. I hope that you will find the information in this article helpful.
A safelist is a group of people who have agreed to receive messages from one another. It is an off-shoot of opt-in lists that were prevalent in the early days of the Internet. There were numerous opt-in groups in which members agreed to send to and receive emails from other members. Most of these emails were commercial in nature. As the Internet expanded the people started abusing this system. They started giving junk-mail addresses or non-existing addresses. Frequently an autoresponder address was given so that as soon as a message was received, another message was sent to the sender immediately. Abuse of opt-in lists rendered the system meaningless.
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by Jody Nimetz
http://www.enquiro.com
So I'm watching the program, Gene Simmons Family Jewels, last week and in the episode, Gene is trying to help his son Nick come up with a name for his band and he's like "... how about Engine... as in Search Engine?" I totally cracked up. Even Gene Simmons is on board with Search. Hmm, what a concept, Gene Simmons and search... I really shouldn't be surprised as there is actually a connection between Gene Simmons, Kiss and marketing. Love them or hate them, the band Kiss has been a successful marketing machine since the mid-seventies. These guys have marketed everything from Kiss toys and comic books to Kiss coffins and more recently even a Kiss coffee house. Gene Simmons is really quite a savvy businessman. He knows how to sell and market himself and his band. So what does Gene Simmons have to do with search engine marketing? Well maybe not much but it did remind me of the K.I.S.S. acronym. (That is "Keep It Simple Stupid").
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