Most SEO campaigns fall flat on their faces and totally fail to achieve the objectives they were set out to accomplish.
Sadly the list of failures is not just limited to individuals who attempt to carry out their own SEO campaigns. It includes companies and so-called experts who are paid to carry out an SEO campaign for a client and end up totally failing to achieve what they set out to do.
Here are the three most common reasons for failure. By studying and understanding them a webmaster can start their next SEO campaign with better odds because they already understand some of the things that commonly tend to go wrong.
Canada's top-level-domain (.CA) has been steadily racking up sales over the past few years but '06 has seen an unprecedented level of transactions, some of them blockbuster. The investment in .CA's is finally paying off big for some. Publicly reported sales of Canadian domains have been so hot recently that they have outpaced its southern neighbor's top-level-domain (TLD), the .US, by a wide margin. The future is looking green for those who've invested in quality .CA domains. In this feature we'll take a look at why Canada's domains have never been in more demand.
As an SEM Specialist, I must understand the different algorithms search engines use in their work. I also need to have an understanding of how my client's target audience searches these engines.
Analytical tools and their test results offer the most valuable information about visitors searching and browsing behavior. The resulting traffic changes and most frequent keyword phrases that appear in these web analytics reports are the Site Catalyst of any SEO campaign.
This helps one understand the information retrieval algorithms and heuristics process that takes place when search engines qualify a web page for a particular keyword phrase. That is why in order for a web page to be considered relevant, its content organization must accommodate a wide variety of direct and semi-direct search behavior, which is mostly disclosed by its own metrics, in a given time period.
Although submitting your blog to the search engines is very similar to submitting your website, there are several differences that you should be aware of. Knowing these differences can help you get your blog indexed more quickly because you have submitted your blog correctly.
Regardless of whether you are submitting a blog or a website, if you are submitting to Google, you should create a sitemap. Although you should check your sitemap periodically to make sure Google isn't encountering any errors with your sitemap, once you submit it, you don't have to submit to Google again. All you have to do is keep your sitemap up to date.
As the number of websites grow everyday, it is becoming increasingly difficult for a new site to attain good rankings on search engines. Since major search engines factor link popularity heavily into their ranking algorithms, building relevant links to your site is perhaps the single most important component of search engine optimization.
For a new site with no or few inbound links, buying text links on more established related sites could provide a boost to your link popularity. But this strategy could prove prohibitively expensive, especially in a highly competitive market where you'd have to buy lots of links to catch up with the competition.
Flash movies are a great way to add multimedia elements to a web site. Unfortunately, Flash cannot be indexed by most search engines. For that reason, it is very difficult to get high search engine rankings for Flash sites.
Even Google officially tells webmasters that it is difficult to get ranked with Flash sites: "If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a [simple] text browser, then search engine spiders may have trouble crawling your site."
NEW YORK, NY - Jupitermedia Corporation's (Nasdaq: JUPM) JupiterWeb online publishing division introduced ClickLink(sm) (http://www.jupiterweb.com/clicklink/), a cost-per-click advertising program that delivers the contextual targeting and simplicity of buying keywords. ClickLink is the latest addition to JupiterWeb "Guaranteed Effective Marketing Solutions" (GEMS), all of which guarantee marketers of the results they will achieve.
"ClickLink adds a level of targeting not found in search marketing by delivering clicks exclusively from JupiterWeb's audience of IT and development professionals, 83% of whom are involved in purchasing decisions," stated Alan M. Meckler, Chairman and CEO of Jupitermedia Corporation. "By embedding offers in highly-targeted and contextually-relevant content areas, ClickLink ensures high click-through and conversion rates," Meckler added.
Jakob Nielsen knows a lot about usability. He's perhaps the world's foremost expert on how people use websites. I finally had the chance to meet Jakob face to face last week (we've been trading emails for some time) in San Francisco at his Usability Week Summit. I was down there to sit in on his one day session on eyetracking.
RSS, or Really Simple Syndication as it is generally known, refers to a family of file formats that is used for web syndication. It is normally used to automatically deliver newly posted content from websites including forums, blogs and news sites, among others - to its readers. However, RSS is also useful for other things aside from delivering written content thanks to 'enclosures' or media attachments. Wherein in its most basic use, people who are subscribed to RSS feeds gets updates from their favorite websites, media enclosures to RSS feeds is like attachments in emails sent between people. Files are 'enclosed' in RSS items and then automatically delivered to the RSS subscribers. These attachments could be an image, an audio file, a video, and even an application or program.
Ever been to a store or restaurant where the customer service was so terrible that you left declaring that you would never return? It has happened to all of us at some point. It makes you wonder how some of these businesses continue to operate successfully. What about in the online world? Have you ever visited a website (whether you were looking for information or looking to make an actual purchase) and had a terrible online experience? What are the chances that you would ever go back to that site, I bet they are pretty slim.