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by Rick Tobin
http://www.enquiro.com
A few days ago I was talking with a client, one with a Madison and Vine address and a seemingly complete understanding of consumerism and suggestive marketing, who couldn't quite understand why I was so interested in target profiling as a baseline for our SEM efforts. After all, to him, and many like him, SEM is synonymous with improving rankings - 'the keyword is the qualifier itself,' so the click is already relevant, and the user is already either familiar with the brand (if a branding query has been launched) or intimately in need of the product (why else would they be searching).
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Publicize Your RSS Feed
by S. Housley
http://www.feedforall.com
There is little argument from webmasters and publishers that RSS brings in traffic. So once you've made the leap and created a feed, how do you tell your visitors about the feed?
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by Gord Hotchkiss
http://www.enquiro.com
Let me apologize right off the bat. I'm going to jump on a pop culture bandwagon, but I'm doing it to prove a point. Search trends reflect the interests of our society, and they can provide an invaluable way to gain intelligence about what's on the public's mind.
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by Tom Abramowski
http://www.enquiro.com
There is a lot of speculation and rumors floating about regarding the recent release of Google Spreadsheet, however, I highly doubt that Google is strictly going after the entire desktop office suite market. Personally, it looks to me like we are seeing the reincarnation of the Netscape and IE battles of yore. Undoubtedly, Google is following the old Microsoft competitive business model by releasing alternatives to Microsoft's core product improvements on the web for free. Didn't Microsoft write those rules in the early 90s?
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by Gord Hotchkiss
http://www.enquiro.com
On Tuesday night, I was wondering aimlessly through the streets of Old Montreal, staring in hapless confusion at my Pocket PC. Prior to the trip, I thought I had passed into the elite of the technologically advanced road warrior. With Pocket Maps loaded, my hotel location pinpointed and a plethora of enticing little dots to explore, I set out on the cobblestone streets, secure in the knowledge that the entire streetscape of Montreal was magically captured in my trusty iPAQ.
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