Understanding Paid URL Inclusion

by Admin


16 Aug
 None    Internet Related

by John Hayward
http://www.add-articles.com

The Internet contains numerous search engines, some of which offer what is known as "paid inclusion." This means that you pay the specific search engine an annual fee for your web page to be included in their index.

Of course, every search engine already has an automated program commonly called a "spider" that indexes all the web pages it locates online, and it does this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The major issue is, then, how quickly your page is indexed.


So Do We Really Need Google?

by Admin


15 Aug
 None    Search Engines

by Trevor Taylor
http://www.internet-marketing-online-tools.com

Webmasters across the Internet spend countless hours preparing their websites to suit Google's latest algorithm changes, in the hope of achieving a decent Google page rank, or a handful of backlinks on Googles huge database, but at the end of the day.. does it really matter?

It's not so long ago that I used to subscribe to the notion that AOL and Yahoo believed they owned the Internet and had the right to control it. The over-the-top war on spam a clever smoke screen whilst out monitors were pumped with pop-ups that generated millions.

Why IS Search Engine Optimization SO Important?

by Admin


14 Aug
 None    Internet Related

by John Hayward
http://www.add-articles.com

What IS the goal of search engine optimization?

The goal of search engine optimization is to bring new customers to your web site. SEO is about being found by the right people. It's about matching a prospect with the right offer. It is as simple as that.

What is NOT the goal of search engine optimization?


How to use the NOODP tag to influence your search engine listings

by Admin


12 Aug
 None    Internet Related

Copyright by Axandra.com
Web site promotion software

If your web site is listed in the Open Directory Project (ODP, dmoz.org) then Google and MSN will often use the text that the ODP uses to describe your web site in their own search results.

Unfortunately, the descriptions in the Open Directory Project are often outdated and they don't reflect the current status of a web site. That means that your web site might be listed with an outdated description in the search results on Google and MSN.


Selecting a Search Engine Optimization Company

by Admin


11 Aug
 None    Internet Related

by John Hayward
http://www.add-articles.com

However, like every business, there are good companies and there are lemons. Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, effective search engine optimization company.

When looking at different companies, begin by considering the approach they employ to raise your search engine positions. Steer clear of companies that use cloaked, doorway, or bridge pages to raise your positions. These techniques violate most search engine policy, and in the worst case scenario, will only get your website severely penalized, if not removed entirely from a search engine's index.


Do You Know the Way to San Jose?

by Admin


10 Aug
 None    General

by Gord Hotchkiss
http://www.enquiro.com

At the end of this week, thousands of search marketers will begin their pilgrimage to the west, to the mecca of search that is San Jose. It's time for what has emerged as the premier search gathering, the west coast version of Search Engine Strategies. This show always marks a bit of an annual milestone for me.

It was two years ago that I became a regular columnist for the Search Insider, and I also try to shoe horn the sessions I present into our annual family camping vacation, precariously balancing on the cusp of the many professional and social demands that surround SES San Jose and keeping a wife and two daughters from throwing my laptop down the nearest camp toilet. I usually drive in from the campground in Santa Cruz, sun burnt, smelling of wood smoke and carrying my 'good' clothes, borrow a hotel room and shower from one of my colleagues who chose to forego the 'back the nature' route in favor of room service, and try to make myself presentable. For the most part, it was successful.


Interested In Increasing Your Search Engine Ranking?

by Admin


09 Aug
 None    Internet Related

by John Hayward
http://www.add-articles.com

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.


Google search engine optimisation and their 80/20 rule

by Admin


08 Aug
 None    Internet Related

by David Callan
http://www.akamarketing.com

Search engine optimisation or optimization (with a 'z' or is that 'zee' if your from across 'the pond') techniques are constantly evolving. This evolution is in response to the evolution of search engines such as Google, Yahoo and MSN. Google in particular has come to be seen as the most sophisticated and advanced search engine as it is armed with an array of anti-spam technology.


How to Protect Your Search Engine Rankings

by Admin


07 Aug
 None    Internet Related

by John Hayward
http://www.add-articles.com

The good news is that search engines have figured this out, and are now on guard for "spam" pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine's index.

The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the "spam" net and tossed from a search engine's index, even though you have done nothing to deserve such harsh treatment. But there are things you can do - and things you should be sure NOT to do - which will prevent this kind of misperception.


Selecting The Right Search Engine Keywords

by Admin


04 Aug
 None    Site Promotion

by John Hayward
http://www.add-articles.com

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

News Categories

Ads

Ads

Subscribe

RSS Atom