by Admin
Why Worry About January During the Holiday Season?
Over the first couple of weeks of December, I have been in meetings and had telephone discussions with clients who have no interest in targeting their promotional efforts for the holiday season. They have, instead, chosen to focus their efforts on promoting websites during the month of January.
At first, I found the logic very confusing based on a common misconception. Why market during the month of January? Most people tend to have a "post-holiday hangover". They've spent hundreds, and in many cases thousands, of dollars on presents. They've spent time with their loved ones. The parties have come and gone.
Upon thinking about the logic from a different angle, a unique opportunity for the savvy North American marketer revealed itself.
by Admin
by S. Housley
http://www.feedforall.com
Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed. Some argue that there should not be a distinction between traditional (off-line) marketing and online marketing. Others feel that concepts applied to mail order work well on the web, while still others argue that online marketing is a breed of its own and what works in one arena may not work in another. While some standard practices like "above" the fold, hold true in both print and online copy, it is rare that you see the printed type face on the web the same as in printed advertisements. Regardless there are traditional forms of advertising that are viable and make sense to use on the web but many marketers do not.
These undervalued marketing opportunities are not the end-all be-all but are great supplemental channels, that compliment strong online marketing campaigns.
by Admin
by Titus Hoskins
http://www.bizwaremagic.com
Despite all the hype and fuss surrounding RSS recently, for the majority of mainstream Internet users, RSS still remains a mysterious orange button sitting on your web site. They are totally unaware of this new method of syndicating information on the web.
This is not necessarily bad news!
by Admin
Copyright Axandra.com
Web site promotion software tools
Google has incorporated a new factor to its Quality Score. If you're advertising with Google AdWords, this new factor might influence the position of your ads and the minimum price you have to pay for your bids.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Search marketers love granularity in campaign management. Correction. We love the results of granularity. That's an important distinction. Do search marketers want to spend 98% of their remaining time on earth manually tweaking a 50,000 keyphrase campaign? Not me. But we also don't want to set on the broad match 'auto pilot' and let the campaign fly itself. In a marketing channel as measurable as search is, we can't get the highly optimized success rates we're looking for unless we roll up our sleeves and get dirty.
So here we sit, awash in spreadsheets and rule based bid management tools, with metric acronyms (ROI, CPA, ROAS) up to our earlobes, wading through a tsunami of numbers, hoping at the end of it all that there will be a bottom line result that brings a smile to our client's face. Some are born to numbers, and some of us have numbers thrust upon us.
by Admin
by Rob Sullivan
http://www.enquiro.com
Every employee with Enquiro has to take a course in 'The 7 Habits of Highly Effective People' based on a book by Stephen R. Covey. In this course we learn how to be more effective not only in our work habits but also our lives in general.
Through this course you learn how to prioritize your life, to make yourself more effective. You also learn how to switch your paradigms to see things through other people's eyes.
But the concept that relates most to this article is the concept of the Emotional Bank Account. This is a part of our lives where trust resides.
by Admin
by Admin
by S. Housley
http://www.feedforall.com
Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers.
Lets take a closer look at why educated consumers are better customers.
by Admin
by Admin
by Rob Sullivan
http://www.enquiro.com
When we approach clients about blogs many wonder why? What is the benefit of owning a blog? After all, to some a blog is a waste of time and resources.
After we tell them about the link popularity the blog can help improve or the fact that it's a great source of an ever expanding content base they begin to warm to the idea.
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