A Do-It-Yourself Search Engine Optimization Technique

by Admin


12 Nov
 None    Site Promotion

by David Callan
http://www.akamarketing.com

It is hard to imagine do-it-yourself search engine optimization actually working. It is even more difficult to believe that it can be done using mostly free tools. But then that is one of the really wonderful things about the World Wide Web - there are so many different ways of skinning a cat or doing the same thing and knowledge can save you more than just a fortune.

Besides the truth is that so many web sites that are huge and popular today got where they are through the do-it-yourself search engine optimization efforts and skills of an individual.

Before delving into the techniques that can be used for search engine optimization, it is useful to appreciate what search engines really look for and the reason why most web sites find it so difficult to deliver.

A Simple Guide for Developing a Marketing Plan

by Admin


11 Nov
 None    Internet Related

by Abe Cherian
Copyright 2005

Getting your initial qualified prospects to make a sale to is often called front end marketing. When we run marketing with the expectation of immediate responses by the consumer to whatever message you put out there, whether it's Yellow Pages, newspaper ads or direct mail, this is called direct response marketing.

Before seeking out prospects, having a marketing plan is essential to any business. I'm going to present a lot of research and my objective is to include the need to quantify all the results from all your marketing efforts. And to look at all the strategies for conducting direct marketing campaigns and testing variables to determine the effectiveness of each of the marketing strategies within your business.


Advertising in RSS Feeds

by Admin


10 Nov
 None    Internet Related

by S. Housley
http://www.feedforall.com

As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds.

Ultimately the advertisements served are going to determine the success of RSS as an advertising medium. The ads served must be related to the content contained in the feed. If the RSS feed contains quality content, the ads are relevant, and the volume of ads is in balance with the volume of content served, advertising in RSS feeds will succeed.

Take a closer look at some of the ad serving options currently available for RSS feeds.


Battelle's The Search: Google, Search and a Brave New World

by Admin


08 Nov
 None    Internet Related

by Gord Hotchkiss
http://www.enquiro.com

As I write this, I have literally just closed the cover on John Battelle's new book, The Search. Reading it was a unique experience for me. It was addictive, like literary crack. I devoured it in huge gulps. I can't recall the last time I read a book in such a short time.

Look, They're Writing About Us!

For the last 10 years, the part of my life not devoted to my wife and kids has been consumed with search. So reading the book was like reading a family history. I knew many of the people quoted. I had lived through the history recounted. I even found a quote from myself in the book.

I've never met John Battelle, but as I read, it was like he had crawled into my brain, picked up things I've been thinking about for years, then rendered them whole with much more skill and eloquence than I could ever possibly manage.


Build Trustworthy Relationships with your Affiliates

by Admin


08 Nov
 None    Internet Related

by Abe Cherian
Copyright 2005

All companies treat their affiliates differently. In fact, your affiliates are your driving sales force. Unlike in the off-line world, they don't get paid by the hour, they get paid for the sales they make.

This means you, the business owner, only pay for what you sell, but it also means that you need to train your affiliates to motivate themselves to dedicate their time to marketing and selling the products that will bring you and them a an above average income.

No matter if you're an affiliate owner or just a participant in some or other affiliate program, you make money when you and your downline make sales. Having 500 affiliates will do you little good and bring in little money, if they won't sell.

How can you successfully train your affiliates to achieve the best sales results on-line or off-line?


Is a Google Sitemap Necessary?

by Admin


07 Nov
 None    Search Engines

by Rob Sullivan
http://www.searchengineposition.com

During a call with a client today an interesting question was posed: Is there any value in submitting a Google Sitemap?

For those who don't know, Google now offers users a way to submit an XML based sitemap of their website to help encourage Googlebot crawling. Yahoo offers similar functionality by looking for a text file called urllist.txt which contains a list of all your site's URLs. Yahoo! will then look for this list as it comes to index your site.

So if the search engines offer you a way to list all your URLs why would you want to bother with traditional SEO efforts like improved navigation and HTML sitemaps?

Are you ready for local search?

by Admin


05 Nov
 None    Search Engines

Copyright Axandra.com
Web site promotion software tools

Google's upcoming service Google Base shows a clear trend: search engines try to make their search results and ads as targeted as possible.

Search engines want to customize their results for the individual user based on the interests and the local region. It's likely that local search features are going to become more important than it is today.

Advanced Link Manager 1.1 Released

by Admin


03 Nov
 None    Software

Manage your incoming links in a smart way

Caphyon LLC is pleased to announce the release of Advanced Link Manager 1.1, a tool that helps manage your web site incoming links. Advanced Link Manager runs on Mac OS X, Windows 98/2000/XP, and Linux.

Almost all major search engines that exist today, rank a web page based on the number and the quality of links that point to that web page. Advanced Link Manager helps you monitor your incoming links, keeping you informed as to where they come from and what their content is.

With Advanced Link Manager you can also track your backlinks evolution in time. Some domains have various links to your site, distributed on various pages belonging to that domain, of which only a few bring you relevant traffic. You should be very interested that these important links stay where they are, so tracking their status becomes a necessity. Advanced Link Manages does this for you automatically, through its ability to create updatable reports and meaningful graphical charts.

Instant Content - Converting a Text Article to A Podcast

by Admin


01 Nov
 None    Internet Related

by S. Housley
http://www.feedforall.com

We are taught to recycle paper, cans, bottles and plastic but marketers rarely discuss the value of repackaging and repurposing content. Publishers and marketers alike have embraced content syndication and RSS but few have considered the value beyond the actual syndication. Consider an alternative communication channel that reaches a new or different audience.

Repurposing and repackaging content or information so that it can be consumed through a variety of mediums is not a new concept. Many businesses today sight increased communication as a common goal. Cost conscious businesses with tight budges are often interested in minimizing work loads and cost, while increasing communication. By presenting the same information in different ways and formats, businesses are able to increase the reach and communication, while remaining cost conscious.


The Invisible Web Still Exists

by Admin


31 Oct
 None    Internet Related

by Rob Sullivan
http://www.enquiro.com

It was February 2001 when we first introduced you to the idea of the Invisible Web. Since then the term has taken off and has come to symbolize all that web content that is out there, yet inaccessible to search engines.

Yet even in today's highly competitive search engine marketing space there are many websites which just aren't search engine friendly.

While many CMS vendors, both open source and commercial, have embraced the idea of search engine friendly URLs, custom meta tags per page, efficient navigation and so on, too many designers still find it too much work to build or change a website to make it search engine friendly.


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