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by S. Housley
http://www.feedforall.com
As all of us view the new year, we determine various ways to improve ourselves. Whether its eliminating bad habits, or improving quality of life, January 1st is seen as a new beginning and starting point. Your website too, can use a new look. Consider taking the website to task with these down and dirty quick improvement tips for the new year.
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by Gord Hotchkiss
http://www.enquiro.com
A recent PEW Internet study (http://www.pewinternet.org/PPF/r/171/report_display.asp) exploring how men and women use the Internet points out some interesting differences between the sexes. This caught my attention because in every study we've done; we've tried to break out results by gender and explored the different usage patterns. It's been fascinating to see how millions of years of conditioning and the differences in our respective genetic wiring have impacted our use of a new technology. The PEW study echoed a lot of what we had seen. What I'd like to do over the next two columns is explore this further. Today, I'll present some of the more interesting findings from the PEW study and ours, and next week I'll provide my thoughts on why we may be seeing what we're seeing.
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by Gord Hotchkiss
http://www.enquiro.com
To judge from the various most popular search lists that are showing up as the year draws to a close, the average search user is a pubescent male, with an IQ that hovers in the low 90's, and who spends an unhealthy amount of time in his room. I have said, on several occasions, that our search patterns are a reflection of our society. If that's true, our society's intellect is about as deep as the ring left by a Starbucks coffee cup.
When I saw the first list come in my email, I don't know why I was surprised. After all, Pamela Anderson holds the record as the most searched for term for the past decade, and Britney Spears and Paris Hilton are breathing down her neck. But come on; are we really as shallow as our searches seem to indicate?
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by S. Housley
http://www.feedforall.com
2005 Took the World by Storm
2005 literally took the world by storm. The tragedies of the Asian Tsunami, the Hurricanes that blew through the US Gulf Coast and the earthquakes that swallowed parts of Pakistan have left an indelible mark on 2005. While mother nature cast a shadow on 2005, it was technology that delivered the impact that resulted in a huge outpouring of donations. The world was touched by the human element seen real-time in pictures and videos. Today's technology was able to deliver the graphical grittiness that portrayed the nightmares occurring half a world away.
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by Joe Balestrino
http://www.mr-seo.com
As an SEO expert, I do site evaluations daily. It amazes me how people are willing to put Google ads all over their pages in the interest of earning a few extra bucks without considering the consequences to their business. Think about it. If you are selling a service or product, why would you allow the ads of your competitors on your site? Are you willing to sacrifice a sale for the few pennies you'll make if someone clicks on the ads? It's ok to include Google ads in some instances, even I have some ads on my site. Knowing where and when to allow google ads on your pages is key to maximizing revenue from your traffic while minimizing the chances of lost business.
Google ads are based on the content that is on your site. Because your content is about a particular product or service, the ads on your site will also be about similar products or services. If the ads are compelling enough, people will click them and leave your site. Sure, you'll make some chump change, but how much would you have made on a sale if you hadn't given your customers a window to the competition?
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