Why Websites Should Listen to What Researchers Want


 Admin    02 Sep
 None    Internet Related

by Brenda Wright

by Brenda Wright
http://www.enquiro.com

Successful search engine marketing is dependent on the identification and understanding of a website's target audiences, ensuring that the target audience will find the website, and that the website will provide the information and user experience being sought by them.

For a number of different types of vendors, there are two distinct website visitor groups involved in the buying funnel: Researchers and Decision Makers. For some vendors the Researchers are low to mid-management personnel gathering information for a C-level (CEO, COO, CFO, CIO, etc) decision. For other vendors the Researchers are non-management and the Decision Makers are at the purchase agent level. There are also vendors who experience several levels of researches from non-management through mid-management with the decisions finally being made at the C-level or in committee.








This news item is from Promotion Data
https://www.promotiondata.com/news/why-websites-should-listen-to-what-researchers-want.html