Why Websites Should Listen to What Researchers Want

 Admin    02 Sep
 None    Internet Related

by Brenda Wright

by Brenda Wright

Successful search engine marketing is dependent on the identification and understanding of a website's target audiences, ensuring that the target audience will find the website, and that the website will provide the information and user experience being sought by them.

For a number of different types of vendors, there are two distinct website visitor groups involved in the buying funnel: Researchers and Decision Makers. For some vendors the Researchers are low to mid-management personnel gathering information for a C-level (CEO, COO, CFO, CIO, etc) decision. For other vendors the Researchers are non-management and the Decision Makers are at the purchase agent level. There are also vendors who experience several levels of researches from non-management through mid-management with the decisions finally being made at the C-level or in committee.

This news item is from Promotion Data