by Brenda Wright
Successful search engine marketing is dependent on the identification and understanding of a website's target audiences, ensuring that the target audience will find the website, and that the website will provide the information and user experience being sought by them.
For a number of different types of vendors, there are two distinct website visitor groups involved in the buying funnel: Researchers and Decision Makers. For some vendors the Researchers are low to mid-management personnel gathering information for a C-level (CEO, COO, CFO, CIO, etc) decision. For ot