This you DO NOT want to miss: The newest report out on "seeing" what people look at when they browse through your site and how they react to certain layouts, headlines, images, and text formats.
Do you really want to know what people see when they visit your site? You think you're ready for the harsh reality?
The project managers of the EYETRACK III team, Steve Outing and Laura Ruel seem to have done quite a bit of work and I want to thank them for their findings.
So how do we utilize this new found information ? Knowledge is only power, unless it is applied.
We are glad to announce the availability of EditiX 2.0. EditiX is a cross-platform and easy to use XML Editor and XSLT Debugger designed to help web authors and application programmers take advantage of the latest XML and XML-related technologies such as XSLT, XSL-FO, DocBook, SVG or various XML schemas.
EditiX has an XSLT debugger and an XML Differencing support. It provides users with an extensive range of XML functionality within a refined IDE that guides you with intelligent entry helpers. The user can manage remote files from FTP, WebDAV or from an archive file like ZIP or JAR. It includes real time XPath location and syntax error detection. Some content assistants are provided with context syntax popup supporting DTD, XML Schema, and RelaxNG. Multiple templates and project management are bound to editiX. The user can apply XSL, XSL-FO or DocBook Transformation by shortcuts and show the result in a dedicated view. EditiX includes default templates for XML, DocBook, DTD, XHTML, XSLT, XSD, XML RelaxNG, SVG, MathML, and XSL-FO.
Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) play a vital part in the copywriting process for other reasons, too.
Whether we, as copywriters, like it or not, the fact is most people will not read all the copy word for word. Headlines can help fill in the blanks in several ways so "skimmers" still get the gist of the information included in the copy.
Google has just recently updated its local search and now includes Canada. This is a great way for smaller businesses in Canada to get noticed on the internet, and helps local internet users to find products and/or services that much easier.
Ever since Google released its local search in the United States, I have been waiting for it to be implemented for Canada. Google local works with the Yellow Pages data to help pinpoint the local resources you are interested in finding. This will make using the yellow pages that much easier and useful for businesses who will have to make sure they are listed correctly and that their information is upto date.
Last week, Amazon officially launched its search engine A9.com. A9 is the first search engine with strong personalization features. It looks as if A9 has the potential to become a major search engine.
If you are in business, you have undoubtedly heard about branding; in fact, it seems like 'branding' is all the rage right now. Branding a business - figuring out what makes it unique and special, and creating a visible, repetitive presentation of it - is one of the cornerstones of Business Marketing 101.
But have you heard about "personal branding?" This is when you think of yourself, an individual, in similar terms. What do people think of, when they think of you? It is a concept that is particularly relevant to solo entrepreneurs and micro business owners. As such, the brand you develop becomes about you, as much as it does about your business. You ARE your business, after all.
Palo Alto, CA - September 15, 2004 - A9.com, Inc., a subsidiary of Amazon.com, Inc. (NASDAQ: AMZN), today launched A9.com (www.a9.com) to make searching the Internet more effective. The new site, which builds on a beta test version that began earlier this year, helps users discover information from several different sources, makes it easy to manage and organize their search results, and remembers what they have done in the past.
A9.com offers users search results from five powerful information sources, which are presented through convenient selectable and adjustable columns: Web and image search provided by Google, book text of more than 100,000 titles from Amazon.com's Search Inside The Book, movie information from the Internet Movie Database, and reference information (encyclopedia, dictionary, etc.) through GuruNet.com. Additionally, A9.com is a search engine with a memory as it returns results from the user's information, so with every search, users will see results from their own history, bookmarks, and diary.
Internet directories are often overlooked by webmasters because many of them deliver only little traffic. However, link directories offer many benefits to webmasters that are interested in getting more visitors.
Of course, one benefit of an Internet directory listing is that you'll get visitors directly from the directory. Another benefit is that a listing in an Internet directory also means that you get a link from a related web page.
I wrote about this topic last year, but it seems to have come to surface - the fact the Google may have hit their limit on the number of pages they can index.
As you probably already noticed, if you watch the web closely, Google doesn't seem to have performed a major update of their index in some time. There is an idea out there that illustrates why this may be so.
The idea goes something like this: The way Google was built was to use a unique identifier called a PageID which is used to categorize the web. Each page gets its own PageID. The problem may be that Google's PageID system may have only been built to assign a maximum of 4.2 billion unique PageID values (based on the math behind the ID value). Since they have been showing over 3 billion pages indexed since November, it is safe to assume that they could be nearing that 4.2 billion mark.