Google Calendar?

by Admin


26 Feb
 None    Internet Related

by Rob Sullivan
http://www.enquiro.com

If you are a regular reader of these articles, you know I have been speculating on the future of Google and commenting on other recent developments. Recently, I came across an interesting blog post, thanks to a co-worker. In the post, the author states that Googlebot has been visiting his iCal enabled calendar a lot in the past few weeks.

This leads one to speculate that perhaps this could be Google's next big free application. And it makes sense from many levels.


JupiterResearch Projects Vertical Search Will Drive Industry Growth with Four Industries Dominating Search Spending

by Admin


24 Feb
 None    News

NEW YORK, NY - February 23, 2005 -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today projected in its newly released report, "Vertical Search: Early Marketers Will Reap Rewards of Low Pricing", that the search industry will develop in much the same way historical media markets before it have, with the broad-based search engines spawning a raft of vertical search engines dedicated to specific categories.

PPC Click Fraud

by Admin


23 Feb
 None    Internet Related

by Brenda Wright
http://www.enquiro.com

A few days ago, I received an e-mail from our Sales Department with a link to the latest internet article spelling out the appallingly high rate of PPC click fraud on the internet. The article used the often quoted "50% of clicks are fraud" and painted a truly dismal picture. The e-mail came with a request to write an article to let our readers know what they can do to combat this well-reported problem.

A day after that, I received an urgent e-mail from one of our new PPC clients. The client was most concerned after looking at recent Overture click activity. They felt they might be the victims of click fraud. We checked it out thoroughly, and they weren't. Our return e-mail gave us an opportunity to let the customer know how glad we were that they are tracking PPC - and an opportunity to share some useful PPC click-fraud information.


How I reached #1 in Yahoo! Part 2

by Admin


22 Feb
 None    Site Promotion

by Michael Rock
http://www.theinternetpresence.com

KEI - Keyword Effectiveness Index. The value of a keyword or keyword phrase that helps a web site reach the #1 position in search engines by comparing how often the keyword or keyword phrase is used and comparing it to how many web sites are using that keyword or keyword phrase to market their site.

In part one of this article I discussed how you can thoroughly research and pick the right keywords for your web site. You can read part one of this web design SEO advice here. Part two of this article will show you how to take your list of keywords created from part one and narrow it down to the most effective keywords to use. Let's start with the KEI rating of the keywords.

Google and latent semantic analysis

by Admin


21 Feb
 None    Search Engines

Copyright by Axandra.com
Web site promotion software

Rumor in search engine forums has it that Google is giving more weight to latent semantic indexing (LSI) in its latest ranking algorithm update.

Learn The Five Key Steps To Getting Free Publicity

by Admin


18 Feb
 None    Internet Related

by Dianne Beiermann
http://www.productpressrelease.com

For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if you are looking for ways to attract new customers to your internet business, free publicity is by far one of the best ways to do it. I am going to share with you five key steps to getting free publicity for your products. They go as follows:


New Search Engine Says It's the Web's Biggest

by Admin


17 Feb
 None    Search Engines

MIAMI, FL - The Web's Biggest (http://www.websbiggest.com) says it searches more websites than any other search engine. In a recent study done by the company, "Other search engines missed from a third to more than half of the websites in the Web's Biggest search results," according to company spokesperson Adam Radly.

Web's Biggest is unique in that they have licensed the Whois database of more than 40 million domain names. This enables them to search almost every website in the world. Other search engines rely on hyperlinks and manual submissions to find websites and miss many of them as a result. The company estimates that most search engines search less than 10 million websites.

Increasing Conversions Through Action-Oriented Copywriting

by Admin


16 Feb
 None    Internet Related

by Karon Thackston © 2005
http://www.copywritingcourse.com

I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The fact is you have to know what action you want visitors to take before you get them to take that action. That means knowing what the preferred action you want visitors to take is, before you write the copy.


Relevancy - the new black for online marketing?

by Admin


15 Feb
 None    Site Promotion

by Survey Galaxy
http://www.surveygalaxy.com

Information Overload

With information overload rapidly killing traditional forms of online advertising - today the key to effective marketing is relevancy.

Smaller businesses with a niche or limited product range are more often than not focused by default but for the larger company with a diverse product range the 'all things to all men' approach to advertising is becoming less and less effective.

Polling and campaigning made easier using online surveys

by Admin


14 Feb
 None    Internet Related

by Survey Galaxy
http://www.surveygalaxy.com

Whether campaigning for government, a local chapter or for election to the school council online surveys are the easy and effective election tool that will benefit any campaign. Use surveys to discover more about the electorate, to identifying the issues that really concern them so that each campaign can be tailored to reach the hearts and minds of the voters.

Objective

For any survey it is important to decide from the beginning what the objective of the survey is and when considering conducting a survey in support of a particular candidate consider if the purpose of the survey is to discover what the 'issues' are; or is the survey to be used to promote the candidates image and policies?

In many cases objectives will be in line with the different phases of an election process.


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