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by S. Housley
http://www.feedforall.com
Before you part with your cold hard cash, consider various ways to increase and maximize your conversions. The term conversion simply represents the number of website visitors that take the action that the web publisher desires. In most cases, conversion refers to an individual browsing a website and purchasing the product(s) or service(s) being sold. The idea is that a browser has been converted into a buyer.
What if you could increase the number of people that visit your site to customers who purchase or take action on your site by 1 percent. What would a 1 percent increase in conversion mean to your bottom line? Even on low ticket items, a 1 percent increase in conversions can be potentially staggering when considered over time.
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by Gord Hotchkiss
http://www.enquiro.com
Much of what little strategy exists in search marketing is aimed towards the first click from a results page (also called a SERP). The position, the messaging and the landing page experience all assume that we've captured that all important first click. But what about the subsequent clicks?. In the search business, this is called pogo sticking, the bouncing back and forth from the search page, clicking on a number of sites in sequence in an effort to find what we're looking for.
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The following article is the result of years of ongoing interaction with enthusiasts just like you. The article was written to answer some of the most frequently asked questions, as well as address common issues that people have with this topic. I hope that you will find the information in this article helpful.
A safelist is a group of people who have agreed to receive messages from one another. It is an off-shoot of opt-in lists that were prevalent in the early days of the Internet. There were numerous opt-in groups in which members agreed to send to and receive emails from other members. Most of these emails were commercial in nature. As the Internet expanded the people started abusing this system. They started giving junk-mail addresses or non-existing addresses. Frequently an autoresponder address was given so that as soon as a message was received, another message was sent to the sender immediately. Abuse of opt-in lists rendered the system meaningless.
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by Jody Nimetz
http://www.enquiro.com
So I'm watching the program, Gene Simmons Family Jewels, last week and in the episode, Gene is trying to help his son Nick come up with a name for his band and he's like "... how about Engine... as in Search Engine?" I totally cracked up. Even Gene Simmons is on board with Search. Hmm, what a concept, Gene Simmons and search... I really shouldn't be surprised as there is actually a connection between Gene Simmons, Kiss and marketing. Love them or hate them, the band Kiss has been a successful marketing machine since the mid-seventies. These guys have marketed everything from Kiss toys and comic books to Kiss coffins and more recently even a Kiss coffee house. Gene Simmons is really quite a savvy businessman. He knows how to sell and market himself and his band. So what does Gene Simmons have to do with search engine marketing? Well maybe not much but it did remind me of the K.I.S.S. acronym. (That is "Keep It Simple Stupid").
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by Gord Hotchkiss
http://www.enquiro.com
This Tuesday, a bomb dropped on the search marketing community. It started, as so many stories do now online, with a simple blog post. After 10 years, Danny Sullivan was leaving Search Engine Strategies and Search Engine Watch. Jaws could be heard dropping around the world. Danny is synonymous with both the shows and the site. And ten years is an eternity in this biz. We just always assumed that Danny's involvement with the two franchises was like bedrock, so permanent you take it for granted. There were others involved, many others, all integral to the success, but make no mistake, this was Danny's gig. The thought of SEW and SES without Danny just didn't jive. Within hours, there was a litany of tributes to Danny Sullivan on his blog. It was almost as if a head of state had passed on. We collectively caught our breath and wondered what was next.
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by S. Housley
http://www.feedforall.com
Articles are excellent tools to generate web traffic and product interest. Writing articles, may sound easy enough, but it is important that you write the proper types of articles to attract interested readers. Follow these simple steps to create compelling and interesting content.
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I was compelled to publish this article after noticing several SEO specialists writing in reference to meta tags being dead or obsolite. Meta tags are not dead. I will be the first to say, meta tags are utilized by all major search engines and are very much in use and extremely important to search engine ranking. If you need proof of how important meta tags are, try removing your meta tags and watch what happens to your search engine positioning. Your site will plummet to the depths of the unvisited web. Meta tags are frequently an overlooked factor which can improve the ranking of most any website.
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Copyright Axandra.com
Web site promotion software
Many webmasters focus on getting more traffic to their web sites. While getting visitors is very important, it is much more important to increase the conversion rate of your web site.
This article will tell you why improving your conversion rate will have a much higher effect on your web site than getting more traffic.
The conversion rate of your web site is the ratio of sales to visitors to your web site. If your web site gets 30,000 visitors per month and 300 of these visitors purchase something from your web site then your conversion rate is 1/100 or 1%.
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by Jim Kreinbrink
http://www.mysitefeed.com
There are several ways to create RSS feeds for your website. Some site owners and webmasters may find it helpful to use a RSS feed hosting service like mySiteFeed.com, while others may want the RSS feed to come from their own site. There are, of course, advantages and disadvantages to each approach.
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