by Jody Nimetz
http://www.mediative.comWe know that Google is working on creating a smarter search engine. We have started to see the next frontier in Search. Probably one of the most seismic shifts that we have seen Google make is on how they handle keyword queries. This was most evident with their
Hummingbird update where there is a shift from “typed” queries in Google to more of a conversational search. So the question becomes, do keywords even matter any more in the Hummingbird world?