Article by Axandra
SEO software

Spammers beware! This summer, Google is going after black-hat and link spammers. In a video on YouTube, Google’s Matt Cutts announced 9 things that Google will do within the next months. How do these changes affect the position of your web pages in Google’s search results and what can you do to protect your rankings?

by Marta Turek
http://www.mediative.ca

On May 14^th, Bing & SEMPO jointly hosted the second annual SEMPO Canada Search Summit. Topics included social media and search marketing, mobile search, Bing Ads product improvements, analytics, reporting, SEO audits & measuring SEO metrics. Mediative presented a controversial topic in comparing elements of Bing Ads vs. Google AdWords. Suffice it to say, the presentation was well received, even by Bing Ads representatives present on the day.

SEOhaus a search engine optimization firm in California announces it's recent research on Google trend search patterns

San Diego SEO firm, SEOhaus introduces it's latest research through their SEO Blog on Google Trends and how search patterns have changed over the years.

Google Trends is an interesting platform, it shows the most popular searches that were performed in that day. For instance, when this release was written, over 200,000 people had searched for 'Powerball' on May 15th.

by Jody Nimetz
http://www.mediative.ca

Yesterday, Matt Cutts shared an update on what’s coming up from Google in the next few weeks.  He made mention of Penguin 2.0 which appears to be a substantial update on the original Penguin.  The goal of Penguin 2.0 appears to be to reduce the rank of sites that are using black-hat SEO techniques that includes items such as keyword stuffing, cloaking, or participating in link schemes.

Article by Axandra
SEO software

Many people are not aware that links to other websites can have a positive influence on the rankings of their web pages on Google.

The reason for that is that Google uses 'long clicks' to determine the quality of a search result. Understanding this ranking factor will help you to improve the position of your pages on Google's search result pages.

by Jody Nimetz
http://www.mediative.ca

It seems like Google still does not know what to do with their Local Search product.  Things again appear to be changing on the Local front as Google recently removed the link to Places search. The link, which had been previously located in Google’s “More” drop-down menu option, is no longer there.  What this means is that local businesses can only be found via search (paid or organic), Google+ Local, or Google Maps.

Learn how to effectively and seamlessly convert from old websites to new by attending this Santa Clarita Workshop by Chaz Key.

Santa Clarita, CA - May 10, 2013 -- An SEO Workshop will be held on Tuesday, May 14 from 6 p.m. to 8 p.m. To RSVP visit http://nineeye.com/301workshop/. Web Developer and SEO Specialist of Santa Clarita, Chaz Key is the creator of http://www.nineeye.com and will be hosting this workshop. In this developmental class called "SEO So Easy!", Key will be going over the safest way to update old websites using 301 redirects to save all page rankings that may have built up over its existence. This workshop will be great for small business owners and freelancers of Santa Clarita.

Article by Axandra
SEO software

In an online video, Google's Matt Cutts revealed the most common SEO mistakes that webmasters make.

by Jody Nimetz
http://www.mediative.ca

Whether you have been in the Search industry for six months or six years, we all understand the value of keyword research.  Simply put, the activity of search begins with a keyword query.  As a user, you type a series of words or phrases into a Search bar (regardless of which engine you use) to find information.  Typically you are looking for information or for an answer to a problem or question that you may have. Search engines then do their best to return the results that they deem most relevant to your keyword query.  (On a side note, anyone else think it is funny that when you search for the word “search” in Google that the top result you get is for Bing?)

Internet marketing presentation taking place at the Radisson Park Inn, Nottingham on the 8th of May. Come along to hear Nicholas Pratt give valuable advice and expertise on search engine optimisation.

Internet marketing specialists SEO Spark will be giving a presentation entitled ‘What is SEO?’ to dispel the myths about Search Engine Optimisation and how it can benefit local businesses. The event, which is being held in conjunction with the Business Team Networking Group, will take place on Wednesday 8th May from 7.45am – 8.15am at the Park Hotel, Nottingham.