by Elsa Brink
http://www.mediative.ca

A great functionality that was introduced to the Bing Ads interface is the ability to duplicate your Google AdWords campaigns through their Bing campaign import tool. The tool interfaces with the Google API directly and allows you to select your campaigns after using your Google account to log in and navigate to your account.

Once the appropriate campaigns have been selected to import, Bing does all the heavy lifting for you generating all the appropriate campaigns and copying over most of the settings.

Article by Axandra
SEO software

In an online video, Google's Matt Cutts answered the question of another Googler, John Mueller. If your website has an archive of hundreds of thousands of pages, should you add these pages at once or in stages?

1SEO.com, a leading search engine optimization company in Philadelphia, announces YouTube optimization services for local businesses operating out of Philadelphia, PA.

1SEO.com, a leading search engine optimization company in Philadelphia, announces YouTube optimization services for local businesses operating out of Philadelphia, PA. Since being acquired by Google 5 years ago, YouTube has been used by search engine optimization companies as a tool for SEO campaigns, uploading tutorials, and other marketing materials to help businesses grow. 1SEO.com understands the value YouTube has in increasing traffic to their client’s websites.

Reveals the Future for Online Marketing

In late April 2013, the renowned blog platform WordPress held a conference called WordCamp in Melbourne, Australia. Video SEO expert and Melbourne SEO Services' founder David Jenyns reveals to audiences video is the way of online marketing for the future.

Melbourne, Victoria - June 08, 2013 -- Over Anzac Day weekend in late April the popular blog platform WordPress held their renowned WordCamp conference in Melbourne, Australia. Among the impressive list if industry professionals was Australian native David Jenyns of Melbourne SEO Services, speaking about his passion for WordPress and expertise in video SEO. His time on stage included the path he believes online marketing will take as well as a solid question and answer session from the crowd. "A lot of changes have happened to SEO over the past twelve months, so it was great to give such relevant content to a large, interested audience," says Mr. Jenyns.

at #SFSW13, Street Fight Summit West in San Francisco

Will Scott, CEO of Search Influence, a national online marketing company will speak during a “street fight” session on directories and local search at Street Fight Summit West on Tuesday, June 4, from 10:20- 10:40 a.m. at the Bentley Reserve in San Francisco. Street Fight Summit West is a highly-attended marketing and technology conference catered to hyper local media companies, platforms and advertisers alike.

National online marketing company Search Influence’s CEO and Co-founder Will Scott will be a featured speaker during a “street fight” session entitled “Directories and Local Search” at Street Fight Summit West on Tuesday, June 4, from 10:20 - 10:40 a.m. at the Bently Reserve in San Francisco. Street Fight, a media, events, and research company focused on the business of hyperlocal content, hosts this flagship event to bring together industry leaders to present the most exciting innovations in hyperlocal content, commerce, marketing and technology.

by Kyle Grant
http://www.mediative.ca

Case Study: B2B E-Commerce

The Challenge:

A large B2B Industrial Supplier approached us several years ago wanting to increase the effectiveness of their PPC campaigns. At the time, the PPC campaign and budget was smaller with significant opportunity for growth. The available inventory for the campaign was 16 times what the budget was able to effectively cover. At the time, the organization was very apprehensive with the investment into SEM and digital advertising; however, would be willing to increase budgets providing that success could be proven.

On May 25, social media agency fishbat discusses the new capabilities of photo-sharing service, Flickr, as reported in a BBC News article.

According the BBC News article, just hours after Yahoo revealed its acquisition of Tumblr, it also announced it would be increasing storage on its photo-sharing site, Flickr. Flickr now offers up to 1 TB of storage at no charge and increased the size limit on each photo to 200 MB. However, users wanting to reap the benefits of the free service will have to succumb to advertisements.

Article by Axandra
SEO software

Most businesses want quick and easy solutions to their problems. They want high rankings on Google and they want them now.

That's why there are so many companies that offer seemingly quick and easy ways to get listed on Google's first result page. What do they cost? Can your business afford them?

by Daniel Mew
http://www.mediative.ca

The updates for AdWords Enhanced Campaigns are coming thick and fast as Google prepares for the 22^nd July compulsory switchover. Amongst the most recent changes, there have been updates to AdWords Editor, Keyword planner, and a glimpse of the future for Google Maps. I have decided to focus here on the changes announced to the way bidding strategies will work following the announcement of Flexible Bids, which will become available to advertisers over the next couple of weeks.

Article by Axandra
SEO software

Spammers beware! This summer, Google is going after black-hat and link spammers. In a video on YouTube, Google’s Matt Cutts announced 9 things that Google will do within the next months. How do these changes affect the position of your web pages in Google’s search results and what can you do to protect your rankings?