by George Dodge
http://www.headline-creator-pro.com

Professional copywriters do not simply write or select one headline and then hope for the best. They create a number of different headlines; often times as many as a hundred before selecting the headline they think will perform the best.

But they don't stop there! Professional copywriters know that their choice will often not be the choice of the public and therefore they test their headlines in the market place.

Believe it or not, even professional copywriters find that half or more of their ads, sales letters, or campaigns fail to become winners. But, by testing, they are able to cut their losses early and maximize their successes.