by Joseph Pratt
http://www.icmediadirect.com

As search gets smarter, tricks get cheaper and we get nearer to coming full circle to an original goal of Internet search: that content is, indeed, king. It cuts across the grain of some notions we've held in the industry for some time, that there are shortcuts aplenty in the hunt for better search rankings. Search experts at ICMediaDirect.com dissuade clients from thinking that they can or should fool Google and Yahoo. Instead, we show them solid methodology that works. Above all else, your website needs superior content that anchors your search engine optimization strategy.

Algorithmic innovation, much of it by Google's engineers, has thankfully rendered search engine spamming a fruitless endeavor. This has made the search engine a far greater tool for us to use and, in turn, has sparked the online advertising industry.