What is Search engine optimization or SEO? It is the science and art of getting your web pages rank high at the search engines. Some people think that SEO is so complex that they cannot possibly understand it. Still others think that to rank high at the search engine depends on a stroke of luck.

Well, these are all misconceptions. Ranking high at the search engines does not happen by chance. There are some basic things you must do to stand any chance of getting your web pages to perform well at the search engines.