by Kyle Grant
http://www.enquiro.com

Several companies embark on site redesigns without fully researching the facts about the impacts their Website redesign can have on search engine rankings and how a smooth transition strategy can be implemented to ensure minimal impact on site traffic. All too often companies launch a redesigned site to lose traffic and rankings almost immediately then scramble to find a Search Engine Optimization (SEO) firm to help recuperate the loss. It's a cart before the horse situation.