Increasingly, marketers seek ways to raise both message impact and target specificity. TheVideoBot CMO Maury Rogow sees AI-driven personalized video, now available as a subscription service, as the best currently available combination of ease of use and cost-effective audience connection.

The latest marketing tool, personalized video messaging or video bots designed to combine email-list target specificity with the impact of video, is taking marketing to whole new levels. Maury Rogow, CMO of TheVideoBot, notes that video bots offer a highly cost-effective way to connect with a wide range of specific target audiences. “It’s like a personalized email,” says Rogow, “only much, much more effective. Where a text message tends to be somewhat inert, video engages immediately. It’s micromarketing at its most efficient form.”