Misleading Customer Experience Metrics

by Admin




by Ian Everdell


by Ian Everdell
http://www.mediative.com

Have you ever wondered whether the data you’re capturing in your feedback survey is actually representative of customer sentiment?

Have you ever filled out a customer or user feedback survey (you know, those ones that pop up when you visit a site and ask if you’d like to leave feedback when you’re done) that you felt didn’t accurately capture your feelings about the site?







This news item is from Promotion Data
https://www.promotiondata.com/news/misleading-customer-experience-metrics.html