by Angie Dzwonkiewicz
http://www.mediative.ca

Six Steps For Marketers to Follow In Making this Concept a Reality

OK, so content marketing isn’t a new concept and digital marketers know that it can add value when it comes to establishing audience trust and pushing brand awareness and interest. Funnily enough, I still constantly see articles that describe this concept as a “trend”. This term is starting to sound trivial to me because in today’s user-centric world, content is fundamental to a successful customer acquisition strategy.