by Sonath Somer

The objective of all marketers is to find the most appropriate and efficient tools for advertising. The panorama is quite large, starting from search engines (organic or PPC) to newsletters, article submissions, opt-in e-mails, blogs, posting, nothing (Free for all) link pages, press releases, and so on. Businesses (irrespective of their size, small, medium or large) establish marketing strategies combining different advertising tools in order to diversify their marketing budget and maximise the resul