Brand Beliefs And The Facebook Factor

by Admin


21 May
 None    Internet Related


by Gord Hotchkiss


by Gord Hotchkiss
http://www.mediative.ca
 
Last week I talked about the power of our beliefs to shape our view of the world around us. I also mentioned how our belief constructs impact our view of brands. As luck would have it, two separate pieces crossed my path this week, both of which provide excellent examples of how we may perceive brands, and how marketers often get it wrong when trying to shepherd a brand through the marketplace.






This news item is from Promotion Data
https://www.promotiondata.com/news/brand-beliefs-and-the-facebook-factor.html