by Elsa Brink
http://www.mediative.ca

Ever won­der what might hap­pen if you stopped your PPC ads?

Google recently released an update to a study they con­ducted last July in which they con­cluded that “paid search ads give you an 89% incre­men­tal lift in site visitors—incremental to the traf­fic you would nor­mally get from your organic list­ings.” In the updated ver­sion, Google researchers deter­mined that incre­men­tal ad clicks went down by 85% when cam­paigns were paused, while organic results went up—but not nearly enough to jus­tify tak­ing PPC adver­tis­ing out of the equa­tion all together.