by Jody Nimetz

Even as we approach 2012, there seems to be a debate as to what is more impor­tant, on-page opti­miza­tion or off page opti­miza­tion?  For those a lit­tle more expe­ri­enced you will under­stand that they both com­ple­ment each other not unlike choco­late and peanut but­ter in your favorite candy bar.  To be suc­cess­ful in search engine opti­miza­tion you need both.  The fact is with­out well opti­mized on-page ele­ments your off page opti­miza­tion efforts will only take you so far.  So let’s take a look at how on-page and off­site opti­miza­tion can impact your online success.