We're Looking In The Wrong Place For Our Attribution Models


 Admin    24 Jun
 None    Internet Related

by Gord Hotchkiss

by Gord Hotchkiss

The online landscape is getting more complex. Speaking from a marketer's perspective, there are more points of influence that can alter a buyer's path. At the last Search Insider Summit, John Yi from Facebook introduced us to something he called Pinball Marketing. It's an apt analogy for the new online reality.







This news item is from Promotion Data
https://www.promotiondata.com/news/we039re-looking-in-the-wrong-place-for-our-attribution-models.html