by Karl Hourigan

Web­site redesigns carry a sig­nif­i­cant level of risk to exist­ing organic rank­ings and rev­enue. If the web­site redesign is not built in an SEO friendly man­ner, the new web­site can expe­ri­ence a dra­matic drop in rank­ings and site traf­fic. You can reduce the risk asso­ci­ated with a web­site redesign by tak­ing these key fac­tors into consideration: