The Insula and the Accumbens: Driving Online Behavior


 Admin    21 Dec
 None    Internet Related

by Gord Hotchkiss

by Gord Hotchkiss
http://www.enquiro.com

One of the more controversial applications of new neurological scanning technologies has been a quest by marketers for the mythical “Buy Button” in our brains. So far, no magical nook or cranny in our cranium has given marketers the ability to foist whatever crap they want on is, but a couple of parts of the brain have emerged as leading contenders for influencing buying behavior.








This news item is from Promotion Data
https://www.promotiondata.com/news/the-insula-and-the-accumbens-driving-online-behavior.html