by Michael Bloch
http://www.tamingthebeast.net

In the old days of search engine optimization, keyword weighting was incredibly important; both on-page and off page in terms of anchor text.

It used to be the case that the more you piled a specific keyword on a page (to a certain degree); the better your chances were of ranking well. It wasn't unusual for folks engaging in SEO to try and achieve keyword saturation rates of over 5% - and there's still many that advise that sort of level of keyword density.