Submitted by netvantage

by Adam Henige
http://www.netvantagemarketing.com

I once handed a 46 page web analytics report over to someone who wanted to "see some web statistics". As I would later learn, this was a terrible idea, especially for someone who had no previous knowledge or experience with analytics. This is a sure way to overwhelm someone with data, whether you're reporting for someone within your company or for a client that's new to analytics.