by Robin Nobles
http://www.onlinewebtraining.com

Search engine optimizers often forget who our true audience really is. We get so wrapped up in trying to please the search engines that we forget to focus on our target audience: our users.

What we've got to do is forget about the search engines and concentrate totally on our customers. I call it . . .Optimization without optimization . . . focus on your target audience and forget the search engines!