by Rob Sullivan
http://www.enquiro.comOne thing that has always disturbed me about "traditional" reporting software was that it did not differentiate between rankings on one engine versus rankings on another engine. For example, we get much more traffic to this site from Google than we do from Altavista. Therefore our Google rankings are "worth" more than our Altavista rankings. About 10 times more.
You would not know this using traditional search engine ranking reporting software.