by Rob Sullivan
http://www.enquiro.com

Ok, you have a huge database driven site, and based on our previous article about URL rewriting, you have implemented some form of rewriting which helps to get all your pages found. Now what?

Well it's great if a crawler can get deep into your site and get at the meat of it. But what will they find? Will they find a fully optimized page, with a descriptive title? Or will they find a generic site title that says little about the product on the page?

One thing many site owners forget is that in most cases it is the all important title tag that appears in the search results that drives traffic to your site. The title has to be descriptive and catch the eye of the search user. Otherwise, the site will not be the converting tool that it should be.