by Gord Hotchkiss
http://www.enquiro.com

I love debate. I love defending my ideas, and in the process, shaping, refining and sometimes discarding them as they prove to be too unwieldy or simply incorrect. My last two columns have generated a fascinating debate around the concept of branding in search. Fellow Search Insider Aaron Goldman, comScore Chairman Gian Fulgoni, his senior vice president of search and media, James Lamberti, Erik du Plessis, Millward Brown executive and author of "The Advertised Mind" (fascinating book, by the way), as well as a host of others, have taken up the debating gauntlet on this particular topic.