by Admin
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker...because your online success depends on getting accurate keyword counts!
Part 3
by Robin Nobles
(Continued from Part 2.)
Finally: Making sense of the numbers (here comes the shock).
Ok, now that you understand the artificial skew and the alternatives that can correct for it, let's move on to analyze the numbers given by Overture's STST and Wordtracker's keyword selection service (KSS) using the search term(s) keyword(s).
by Admin
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker...because your online success depends on getting accurate keyword counts!
Part 2
by Robin Nobles
(Continued from Part 1.)
by Admin
by Admin
by Rob Sullivan
http://www.enquiro.com
If you monitor the SEM industry at all you may have noticed a lot of buzz the past week or so about reputation management. That is, using the web to influence your (or someone else's) reputation, either positively or negatively.
Reputation management can be a scary thing, when you start to think about it. Simply because it's so easy to manipulate search results to achieve your goal. Easy in that in many cases it is the number of links which ultimately affect your reputation.
Also known as Google Bombing, the idea is to build as many links as you can on a given keyphrase to artificially inflate your rankings to the top of the search results.
by Admin
by Admin
by Admin
by Eileen Parzek
http://www.soho-it-goes.com
Marketing and information technology are two of the most important aspects of any business organization. Traditionally, they have been opposing departments with different agendas, budgets and staff.
Yet, between the two are the skills and resources that power a successful and profitable enterprise.
Consider the strengths and assets of both IT and marketing, and for the moment, banish budget, politics and organizational structure.
Now, consider what your marketing department could accomplish if it had the infrastructure and talents of IT.
Technologists, consider the impact you could have if you understood the vision, positioning and strategic plans of the marketing department.
by Admin
by Admin
by Admin
by Karon Thackston © 2004
http://www.copywritingcourse.com
In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer's five senses don't work on paper. they only work in person. That's why we, as copywriters, have to create a sensory experience for our customers through our words.
Have you ever stopped to consider copywriting as a sensory activity? You should. As I said, in order to see, hear, smell, taste, or feel a product, we have to be in the presence of that product. All too often, when copywriters create descriptions, they leave a lot to be desired. There is no excitement, no interaction, no experience. Descriptions should be, well. descriptive. Effective descriptions should fill the gap of what customers would see, hear, smell, taste, or feel if they were standing in the presence of the product. Effective descriptions should draw customers in and create an actual event. as if they were able to be right there with you.
|
|
|