by Pamela Upshur
The techniques that get you a high ranking in one search engine can get you penalized or even removed from the index of another search engine. This is because it's difficult to design a single page that will rank well for all of your chosen keywords in all engines, though a good informational page will sometimes rank well in more than one search engine. Since there are so many sites indexed, you must focus the content of your page to rank well in today's overflowing engines.
Most companies want their Web sites to be found under several keywords that their prospects are likely to query in search engines. For this reason, you will want to create separate pages that emphasize each of those keywords.
You should keep in mind, however, that most search engines consider the act of creating dozens of near-identical pages as "spamming" their index and might remove your pages altogether. This is most dangerous when you either inadvertently (or intentionally) cause dozens of your site's pages to rank well for one keyword search. The search engine user is returned 30 matches, all of them leading to one of your pages and looking identical or very similar! If your competitors see this, you can bet they will inform the search engines in hopes of getting your Web site permanently expelled.
This form of spamming devalues the search engines. Nobody wants to scroll through dozens of duplicate sites to locate information they need. Unless your run the CNN Web site or some other hugh content-based site, you probably don't have something to please everyone.
About the Author
Pamela Upshur is the owner of Upshur Creative. Upshur Creative combines fresh, contemporary, fully functional turnkey websites with the best PHP scripts and databases to create the largest and most comprehensive turnkey collection for entrepreneurs.
Visit her site at http://www.upshurcreative.com
Article courtesy GoArticles.com