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What is better - SEO or PPC

on 06 Jul  Posted by Admin  Category: Site Promotion  
Copyright by Axandra.com
Web site promotion software

Many webmasters are unsure whether they should advertise their website with SEO (search engine optimization) or PPC (pay per click advertising).

Actually, most commercial websites work best if you use both SEO and PPC. The exact mix depends on your goals. Pay per click advertising (PPC)

Advantages:
  • You get instant results. If you advertise your website on pay per click search engines, then you will get traffic now and not several months later.
  • PPC ads are perfect for time limited offers such as holiday sales.
  • You can stop PPC ads at any time.
  • PPC ads make it easy to test different keywords and landing pages.
  • PPC ads also work with websites that are not very well designed