by Sharon Housley
Performing and perfecting search engine results can save web surfers lots of time and energy. Understanding the nuances of searching allows researchers to immediately drill down and locate the information they are seeking, without having to wade through a myriad of irrelevant search results in the process. The increasing complexity of search engines has made understanding search engines a necessity for those who spend any amount of time online. The following search tips are standards that will work in most of the major search engines.
How To Find What You Are Looking For?
As the popularity of the Internet grows, more and more results are returned for even the most obscure search phrases. In order to save time, web surfers need to increase their search relevancy. It is advisable to use multiple search terms to produce better search results. Searchers should use specific words and phrases to find what they're are looking for, while filtering out irrelevant and unwanted results.
In searching, more usually means less. Using more keywords in a search will help qualify the search and make it more specific to what you are looking for. It is all about striking a balance; more search terms will reduce the number of search results, but those results will be more accurate. Remember that you can always refine the search further if there are too many results returned in the initial search.
Capitalization Is Irrelevant
The major search engines ignore capitalization. Upper case and lower case search phrases will deliver the same results.
Keep in mind that the order in which the terms are entered into the search box will affect the search results. The most important terms should appear first in the list of search words.
Major search engines will provide results that use word stemming. Word stemming includes variants of the terms that were searched for. For example, searching on the term fish in a major search engine will generate organic search results that also contain the terms fishing, fishes, and fisher.
Using quotations around a search phrase will generate search results that contain only that specific search phrase, exactly as it was entered. For example, searching on the exact phrase "rocking horse" in a major search engine will only generate search results that contain the phrase rocking horse. The results will not include any results that contain "horse rocking" -- even though both terms appear, they do not appear in the proper order for an exact match.
Do Not Include
Adding a (-) negative/minus sign before a search term will filter the results so that they contain the first term but not the negated word. For example, entering the search phrase horses -rocking into a major search engine will return search results about horses but not about rocking horses.
If you want search results that only include a specific word, just type a (+) plus sign in front of a search term. The results produced will always contain that term. For example, conducting a search horse + carousel will result in all search results that contain carousel, and may include horse as well.
Adding a (~) tilde character in front of a search word will generate search results that not only include the specified search term, but will also include all words considered to be related to the original search term. For example, using the search term ~soda will result in organic search engine results that not only include soda, but also include pepsi, pop, cola, coke, bottle, and soft drink.
Adding an OR parameter between two search terms will result in search listings that include either the first or the second word in the search results. For example, searching on the terms soda OR bottle will generate search results that may contain both terms soda bottle or it will produce results that contain either soda or bottle