|on 07 Jan Posted by Admin Category: News|
New apps help retailers, brands and agencies run smart, white-label social media marketing programs and campaigns aligned with the grain of consumers’ natural behavior on Facebook. Delivered as a subscription service, and priced per-campaign or monthly by the number of fans - with unlimited campaigns, Offerpop makes it easy to get people to participate with your brand and spread the word.
New York, NY January 5, 2011 -- Offerpop (http://www.offerpop.com), an innovative social media marketing software company, today announced public availability of its next-generation marketing campaign tools for Facebook. Designed for retailers, brands and agencies, the new apps enable interactive contests, games, polls and exclusive offers on Facebook, all in a white-label, branded experience. As a next-generation platform, Offerpop provides tools that help marketers run fresh, high-impact campaigns aligned with the grain of consumers’ natural behavior on Facebook. Tapping Facebook’s social plug-ins and Open Graph API, Offerpop gives marketers a smart way to boost brand engagement and word-of-mouth through simple, frictionless social gestures like commenting. Offerpop for Facebook also enables fan-gated campaigns, so marketers can choose to run any campaign open to the public, or as a fan-gated program where people must ‘Like’ the company page in order to participate.
“We’ve seen some great results from the programs that our customers have run during our Facebook beta program. The level of participation in some campaigns is off the charts and it’s clear that brands and agencies appreciate our white-label approach,” said Offerpop co-founder Wendell Lansford.
New Facebook Apps
Joining Offerpop’s suite of Twitter apps, Offerpop for Facebook includes the following apps:
Tug of War can be used for interactive games, two-way polls, and contests, where users vote for a ‘side’ simply by commenting, and their vote gets posted for other participants and their friends to see. Campaign managers get reports on views, ‘Likes,’ comments and ‘Shares’ and a ‘click to purchase’ option supports showdowns between favorite products, with a link to purchase integrated into the experience. Tug of War is a fresh and versatile way for retailers and brands to attract new fans and generate word-of-mouth.
Photo Contest makes it easy to design and execute programs where fans share, review and vote on photos, based on any theme. Ideal for fan-sourcing content, talent searches and giveaways, the app lets users vote simply by commenting – with no need to grant permissions to an app to participate. Photo Contest is a fun way to engage your community and build brand awareness.
Exclusive allows marketers to share fan-gated offers or content, or enable private sales for fans, in a tab on their company’s fan page. Users simply click ‘Like’ to unlock the exclusive offer, which can be delivered as links, multi-use offer codes, unique single-use offer codes, or printable coupons. Built on the ‘Like’ feature, Exclusive is a great way to reward loyal fans – and recruit new ones.
Over 50 companies and agencies are using Offerpop, including The Body Shop, Case-mate, City Sports, Hotels.com, Kobo, Layla Grayce, Outside Line, Piehead, PokerStars and Skype.
“Weekly Tug of War campaigns are a great way to showcase our products, get customer feedback and engage in a fun, natural way with customers on Facebook.” – Wendy Estes, co-founder, Layla Grayce (InStyle ‘Best Online Shopping’ sites 2010)
“Offerpop's Facebook apps are great – we've run both Exclusive and Tug of War for our clients over the last couple of months. They've made it really easy to set up engaging, end-to-end campaigns, like the recent ‘Mug of War’ contest we created for Cravendale Milk.” – Miguel Raigon Carmona, Social Media Marketing Manager, Outside Line (award winning digital agency based in London)
“Offerpop offers a smart and savvy way to engage audiences. In fact, their applications are an ideal fit for our agency and Partner Program. We are thrilled to be using the Photo Contest app for our “The Best Agency Campaigns” program and look forward to continue working with Offerpop.” – Howard Davidson, Marketing Director, Piehead (digital engagement agency)
Offerpop is an innovative social media marketing software company that empowers retailers, brands and agencies to run smart, white-label social media marketing programs that boost brand engagement, generate word-of-mouth, attract more fans and followers, and grow sales on Facebook and Twitter. Offerpop provides a next-generation social marketing platform, delivered as a subscription service, priced per-campaign or monthly by the number of fans or followers. Based in New York City with offices in Boston, Offerpop works with over 50 companies and agencies around the globe. Learn more, or get started with a free campaign, at http://www.offerpop.com.