Submitted by smrsubmissions
by Sharon Housley
A company's reputation is often critical to that company's success. The anonymity and vastness of the Internet makes managing a reputation much more difficult than it once was. Businesses must be proactive about protecting their brands and reputations.
Brand Hijacking refers to the act of someone other than authorized company personnel using the company brand as if they represent that brand. Unfortunately, brand hijacking is becoming increasingly more common in social media and on social networks