|on 22 Jul Posted by Admin Category: Site Promotion|
When people think of search engine optimization, they immediately think of time consuming very tedious tasks that are way beyond their capabilities. That might be true if they put no time and effort into it. I do agree that improving search engine rankings in competitive niche markets require a good deal of knowledge and expertise. It's TIME to learn the basics of how to improve your search engine rankings. There is huge need for search engine optimization experts, but most websites don't find themselves in a very competitive niche market. Many websites can achieve top rankings by applying my optimization basics. All you have to do is put in the time learning and applying them. Let me lay out the basics of search engine optimization. You can find a professional to do it but some professionals charge thousands to even get your foot in the door. Others have you fill out lengthy quote requests and tell you they'll be back in about three days with a quote. Then you wait for three days, and no email shows up. It might be worthwhile trying these basics out before paying an expert.
Please Note: If you feel you haven't achieved the results that you want, then try some affordable SEO experts who have more knowledge and expertise in their field.
What is Search Engine Optimization?
Search engine optimization is the process of coding a website to achieve top rankings in the search engines. You must concentrate on the website's most relevant keywords. These relevant keywords are the key phrases that people are most likely to type into the search engine to look for websites. These websites must present their products and services within a twenty second period to ensure that the visitor locks into their site. Let me give you a scenario that happens far too many times. Let's say you are looking for a great hosting company. You type in your favorite search engine and enter a few keywords: cheap hosting. You get thousands upon thousands of websites. What the search engine displays to you makes you decide whether or not to click on it. When you finally decide to click on it, how many times have you seen Google adwords throughout the whole left side in no particular format? How many times have you seen affiliate product advertising on the whole right side in no particular format? Goodbye! What could have been an easy sell turned out to be an easy click out of your website. This is not what you are trying to achieve.
The first step for search engine optimization is to choose the most suitable keywords for your site. Make a list of the most suitable keywords for your site and then split one or two of them to each suitable page within the site. One keyword per page is preferable, but two per page is not so bad. Sometimes it is useful to split a large page into two smaller pages so that a different keyword can be targeted on each page.
IMPORTANT NOTE: Matching keywords to a page's content is essential. A search engine robot and spider has caught on to all the tricks. Don't try to outsmart it.
Basic Search Engine Optimization Structure is vital to your success.
An obvious and overlooked aspect of search engine optimization is to make sure that search engine spiders can actually crawl to all of your website's pages. If the spiders and robots can't find them, then they won't get indexed, and we've wasted a lot of time on search engine optimization. Make sure that your navigation structure of your website is strong. Would you build a mansion on a one inch foundation? Probably not! Then why build your website mansion on a weak foundation. This means that all of your pages are linked together on every page. When the spider crawls throughout your website, it will crawl to all of the pages and back again. If there is one broken link, this could affect your search engine rankings!
Don't forget the not so obvious: