Step 1: ask the right question

If backlinks did not affect your rankings in any way, which type of backlinks would you build?

The answer is simple: you would focus on the links that deliver visitors to your website. If you get backlinks that deliver targeted visitors, you will make money with these links and you will increase your rankings at the same time.

Step 2: reconsider nofollow links

If a nofollow link drives visitors to your website then it's still a good link. In addition, nofollow links contribute to the natural link profile of your website.

When you find a website that could be a good link partner, don't worry about the nofollow attribute.

Step 3: reconsider your anchor texts

As long as the anchor text is related to your website, everything is fine. Don't try to get the perfect anchor text from every linking page.

The content around the link is usually much more important for the click-through rate that a link gets. If it is in the right context, a simple "Click here" link might drive more visitors to your website than a link with an over-optimized anchor text.

Step 4: tell the other site why they should link to your site

Give the other website a reason to link to your site. Some websites request money, others simply want a backlink or content that they can use on their pages (for example an article).

Some websites will link to you if you correct an error on their pages (a typo, a broken link, etc.).

Build links as if search engines did not exist. If you manage to get backlinks that drive targeted visitors to your website, you will get additional sales and higher rankings on search engines.

The link building tools in IBP will help you to get these links. If you haven't done it yet, download the free demo version now.


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