Article by Axandra
SEO software

Most businesses want quick and easy solutions to their problems. They want high rankings on Google and they want them now.

That's why there are so many companies that offer seemingly quick and easy ways to get listed on Google's first result page. What do they cost? Can your business afford them?

by Daniel Mew
http://www.mediative.ca

The updates for AdWords Enhanced Campaigns are coming thick and fast as Google prepares for the 22^nd July compulsory switchover. Amongst the most recent changes, there have been updates to AdWords Editor, Keyword planner, and a glimpse of the future for Google Maps. I have decided to focus here on the changes announced to the way bidding strategies will work following the announcement of Flexible Bids, which will become available to advertisers over the next couple of weeks.

Article by Axandra
SEO software

Co-citation and co-occurrence are important factors that influence the position of your web pages in Google's search results. The environment in which the links to your website can be found have a big impact on the value of the links.

by Rebecca Maynes
http://www.mediative.ca

Paid search advertising is essential to customer acquisition strategy as it provides instant brand visibility and immediate, measureable lead generation and purchase results. Effective paid search campaigns are about understanding how to zero in on customer intent and directly increase conversion goals.

Copyright by Axandra.com
Web site promotion software

Backlinks are still the most important ranking signal of Google, Bing and other search engines. Since Google's Penguin update, bulk-link spam doesn't work anymore and the quality of the backlinks has become more important than ever before.

Copyright by Axandra.com
Web site promotion software

If you do it right, search engine optimization is not difficult. Do the right things in the right order and your website will get the rankings it deserves. Unfortunately, many webmasters try to run before they can walk.

Copyright by Axandra.com
Web site promotion software

Many webmasters think that SEO has become more difficult after Google's recent updates. That's not case if you invest your time in the right things. If you want to be successful with your website, there are five things that you should know.

Copyright by Axandra.com
Web site promotion software

Is your SEO campaign delivering the results that you expect? Or are your campaigns underperforming? There are several things that you can do to make sure that search engine optimization works for your website.

Copyright by Axandra.com
Web site promotion software

 

If your web pages are difficult to understand, you might not make as much money as you could with your website. A simple tool can help you to check the readability of your pages.

Copyright by Axandra.com
Web site promotion software

 

Although the meta description tag doesn't influence the rankings of your web pages much, it can have a major influence on the number of clicks that you get. By attracting more clicks, good meta descriptions can also have a positive influence on your rankings.