AdWords: Flexible Bidding and the Need for Careful Account Auditing

by Daniel Mew

by Daniel Mew
http://www.mediative.ca

The updates for AdWords Enhanced Campaigns are coming thick and fast as Google prepares for the 22nd July compulsory switchover. Amongst the most recent changes, there have been updates to AdWords Editor, Keyword planner, and a glimpse of the future for Google Maps. I have decided to focus here on the changes announced to the way bidding strategies will work following the announcement of Flexible Bids, which will become available to advertisers over the next couple of weeks.

2 Different Paid Search Strategies to Increase Traffic, Conversions, and Revenue

by Rebecca Maynes

by Rebecca Maynes
http://www.mediative.ca

Paid search advertising is essential to customer acquisition strategy as it provides instant brand visibility and immediate, measureable lead generation and purchase results. Effective paid search campaigns are about understanding how to zero in on customer intent and directly increase conversion goals.

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