The home page of your website is the most important page of your site. It's the page that most people will see. Your home page must convince visitors that your website is interesting and it must enable visitors to find the other pages of your site.
The links from other websites are a very important signal for Google's ranking algorithms. The links on your own website also influence the position of your web pages in Google's search results. This article explains how to optimize the internal linking structure of your website to make sure that search engines index your pages correctly.
If a website is all about cars, it won't be found for the keyword "buy shoes" even if it has thousands of backlinks. On-page optimization is very important if you want to get high rankings for the right keywords.
Before you focus on off-page factors such as backlinks and social mentions, you should make sure that the on-page factors of your web pages are correct.
Google's recent updates have spread fear, uncertainty and doubt among webmasters. Which tactics can you still use to build backlinks to your website and which tactics should you avoid? There are some old-school tactics that still work if you do it right:
Search engine optimization is a marathon. It's not a sprint. If you want to reach the finish line, you have to have to get in shape. If you want to get high rankings on search engines, there are several things that you have to do:
When it comes to paid search campaigns, being prepared is essential. But it’s also important to understand that paid search is not a “set-it and forget-it” advertising strategy. The majority of companies have an annual cycle that can be considered a “steady’ state of environment. There are busy times, and quiet times, which are perhaps influenced by seasonal changes or major events/holidays such as Christmas, Valentine’s Day, summer, etc. As a marketer, you have plenty of time to plan your paid search campaigns well in advance of those big events, and can use historical data to ensure success.
There’s a lot of turmoil in the world of link building. For years, many webmasters relied on spam and automated backlink building tools to get high rankings on Google. These methods don’t work anymore. Fortunately, there is a way to get high quality backlinks to your site.
Six Steps For Marketers to Follow In Making this Concept a Reality
OK, so content marketing isn’t a new concept and digital marketers know that it can add value when it comes to establishing audience trust and pushing brand awareness and interest. Funnily enough, I still constantly see articles that describe this concept as a “trend”. This term is starting to sound trivial to me because in today’s user-centric world, content is fundamental to a successful customer acquisition strategy.