How to use internal links to improve your search engine rankings

Article by Axandra

Article by Axandra
SEO software

The links from other websites are a very important signal for Google's ranking algorithms. The links on your own website also influence the position of your web pages in Google's search results. This article explains how to optimize the internal linking structure of your website to make sure that search engines index your pages correctly.

On-page SEO is still important. Here's how to do it

Article by Axandra

Article by Axandra
SEO software

If a website is all about cars, it won't be found for the keyword "buy shoes" even if it has thousands of backlinks. On-page optimization is very important if you want to get high rankings for the right keywords.

Before you focus on off-page factors such as backlinks and social mentions, you should make sure that the on-page factors of your web pages are correct.

PPC Advertising Tips to Ensure Long-Term Success

by Mediative

by Mediative
http://www.mediative.com

When it comes to paid search campaigns, being prepared is essential. But it’s also important to understand that paid search is not a “set-it and forget-it” advertising strategy.  The majority of companies have an annual cycle that can be considered a “steady’ state of environment. There are busy times, and quiet times, which are perhaps influenced by seasonal changes or major events/holidays such as Christmas, Valentine’s Day, summer, etc. As a marketer, you have plenty of time to plan your paid search campaigns well in advance of those big events, and can use historical data to ensure success.

How to balance your SEO activities

Article by Axandra

Article by Axandra
SEO software

Whatever you want to achieve in life, you usually get the best results if you find the perfect balance of all the factors that are involved. Search engine optimization is no different.

To get the best possible rankings for your website on Google, Yahoo/Bing and other search engines, you have to find the perfect balance of on-site ranking factors and off-site ranking factors.

Create a B2B Content Marketing Strategy

by Angie Dzwonkiewicz

by Angie Dzwonkiewicz
http://www.mediative.ca

Six Steps For Marketers to Follow In Making this Concept a Reality

OK, so content marketing isn’t a new concept and digital marketers know that it can add value when it comes to establishing audience trust and pushing brand awareness and interest. Funnily enough, I still constantly see articles that describe this concept as a “trend”. This term is starting to sound trivial to me because in today’s user-centric world, content is fundamental to a successful customer acquisition strategy.

Automotive Brand Sees Ad Click-Through Rates 81% higher than Industry Average

by Nilou Alaghehband

by Nilou Alaghehband
http://www.mediative.ca

CASE STUDY: AUTOMOTIVE BRAND

The Challenge

Last year, we were running an audience campaign for one of our well-known auto client. The goal was to increase awareness on their new car and bring new customers to their site. The only success metrics that the client would encounter was the number of users who clicked on the ad and visited the site. Running the campaign, using our extensive proprietary auto data, we managed to deliver a significant number of impressions – a great indicator that the message is being delivered to car lovers. Nevertheless, from all those users very few clicked through the ad and landed on the advertiser’s website. Since this was the only metric that the client would measure the success of the campaign, we had to investigate how we can encourage our audience to click on the ad.

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